2014 Twitter Header Dimensions

The first thing people will probably see when they decide to click on your Twitter page will now be your header photo, and they will judge so make it a good one!

While the internet is riddled with countless Twitter cheat sheets and header dimensions guides, the layout updates for …

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Paid Search Character Count Tool

Character-Tool

Tired of second guessing character length?

We’ve all been in that position before. You write a great sounding ad and include all the information you want to, with a great sales pitch and encouraging call to action, only then to come to the realisation that you’ve overstepped the boundaries with …

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Brand Keywords. To Bid or Not to Bid

‘Why should I pay to promote my own brand? After all I am already showing at the top of the search results. I don’t need to waste money on a brand PPC campaign”.

As a digital marketer this is a comment one often hears from clients. And it’s a fair …

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How To Win SEO Clients With Email SPAM

After years of receiving SPAM emails, we feel like we’ve gotten pretty good at creating the perfect online pitch. These are all real emails Digivate have received this year.

You’re an SEO expert, you’ve tried all the tricks in the book to win new clients, but you still can’t convince …

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An Idiot’s Guide to Social Media: Twitter For Beginners

image via about.twitter.com

If you’ve been living under a rock for the last few years, or you’ve never handled a company social media account we’ll forgive you. You know not your own sin.

So if you’re a new business owner, or you’re that poor sod whose boss has just breathed down their neck …

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The Social Media Empire [infographic]

Building a Social Media empire isn’t easy.

The most powerful names of Social Media weren’t formed by keeping themselves to themselves. A brilliant idea isn’t enough to sustain your business. Years of accumulating investments, acquisitions and constantly coming up with innovative concepts have led to their influence on people and …

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Social Media Weekly Roundup

Social Media Logotype Background

Issue #1

Updates, layouts, algorithms, trending topics and Facebook stalking– the world of Social Media is constantly changing and we’re always finding important bits of news that can make your virtual lives a little easier. While we can’t add everything that’s happened over the past week in the world of …

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3 Reasons Why Google’s Penalty Madness Must End

What is a Google Penalty?
Google uses links to measure the topic and value of pages on the web and it was perhaps inevitable that some people would build links to pages they wanted to do well in search results, in an attempt to manipulate those results.

Google’s algorithm has been capable …

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SEO & Digital Marketing News Roundup – January 2014

Hey everyone! I’ve been in the habit lately of collating all the monthly SEO and digital marketing news for the benefit of both our team and clients.

People seem to like this (separating the wheat from the chaff can be a mammoth task for a lot of people), so I’ve …

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Local SEO – A Step By Step Guide to Ruling Your Turf!

If you are a small business operating in a fixed location and you are not doing local SEO, you’re missing out big time. The number of localised searches conducted on personal computers has been steadily on the increase for years now, but the rapid spread of mobile technology has …

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