Digivate’s Guide to Developing Buyer Personas That are Actually Useful

Jan 20 · 4 min read | Posted in Digital Marketing by Tanya

Do you feel like your marketing efforts are falling on deaf ears? And no matter how hard you try, nobody is responding to your top-notch ad copy or content. The majority of marketers are shooting in the dark without having any understanding of what or why are they doing it. We live in an ad-heavy world. If ...

Google Ads Editor: Manage Your PPC Campaigns in Bulk

Dec 22 · 7 min read | Posted in PPC by Tanya

Managing large PPC campaigns manually is not only overwhelming, but it’s also prone to human error. Google Ads Editor (previously known as Google Adwords Editor) allows you to eliminate t...

10 Fantastic Benefits of PPC Advertising

Jun 4 · 6 min read | Posted in PPC

Every business is looking for low-cost and high-impact advertising options, especially during the coronavirus pandemic. Customers are now spending more time online than normal, yet busine...

Analytics Event Tracking – 5 Step Guide

Jun 27 · 4 min read | Posted in PPC by José

In the past I’ve visited many sites and blogs trying to find easy guides to help me manage my PPC accounts. Although I have a technical background, certain tutorials tend to drag on quite...

Capitalising on Seasonal Trends: A PPC guide

Jun 19 · 3 min read | Posted in Adwords by Matthew

With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the gre...

10 Ways to Integrate Search, Social and Content

Nov 5 · 7 min read | Posted in PPC

Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very ...

6 Simple Steps to Boost PPC Performance

Jun 29 · 3 min read | Posted in PPC

If you’re wondering how to take your pay-per-click search engine marketing campaign to the next level then Google Adwords Ad Extensions may help. Ad Extensions provide extra information o...

Is PPC the Right Channel For You?

Jun 20 · 3 min read | Posted in PPC

Do you have a transactional website that could benefit from more exposure through Paid Search Marketing (PPC)? If so, the good news is that everyone can do PPC. It doesn’t require a...

A Short Guide to LinkedIn PPC Ads

Jun 30 · 2 min read | Posted in PPC

If the goal of your PPC campaigns is to acquire new B2B clients or to build brand awareness targeting key decision makers , LinkedIn, with its 120M worldwide members and 7.9M decision mak...

Google’s ACE

Jun 27 · 2 min read | Posted in Adwords

Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Cam...

Adwords Search Funnels

Jun 25 · 2 min read | Posted in Adwords

Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to ...

Google Image Search Ads

Jun 23 · 2 min read | Posted in Adwords

As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of...

Google Analytics – Advanced Segments

Jun 22 · 4 min read | Posted in Adwords

Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the ...

Paid Search Marketing, Understanding It

Jun 16 · 4 min read | Posted in Adwords

Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an e...