PPC Agency & Management Services

Before the campaign begins, we’ll get to know you and your business. This will involve pouring through any analytics, auditing your current campaigns, audience research, website content and assets. We will also discuss your main KPIs and commercial objectives to ensure your new PPC strategy can get a running head start.

We’d never suggest putting all your chips in one basket. Through careful research and analysis, we will advise you on which channels are most effective for your business objectives and KPIs, as well as the ad spend to achieve them. We assess your online competition, and advise on budgets to make sure you’re not left in the lurch. Every single valuable insight we gain during this stage goes towards shaping your new and improved PPC strategy.

(We can even audit your PPC accounts if you already have campaigns running)

The next – and most crucial – step is identifying your target audience and their internet habits. We do this to ensure that your ads provide exactly what your target audience needs, not what we think they want.

Once we’ve identified the right platforms, defined your target audiences and agreed on a monthly budget, we can begin to create results-driven PPC campaigns.

Through carefully crafted copy and specially made visuals, we can create ads that speak directly to your audience – and have incredible ROI.

As part of our PPC management service, we’ll set up conversion tracking so that you can monitor your return on investment. Tracking conversions correctly is essential to measuring your results, and also helps us focus on what’s working, and what’s not.

This isn’t the part where we sit back and celebrate. Next, we go through the iteration and optimisation process that allows us to improve your Pay Per Click campaigns at speed, and create even more hyper-targeted ads that drive more users to content that speaks to their needs.