Email Marketing Services
Gain new leads & re-engage past customers with one of London’s longest-standing email marketing agencies
Email marketing – when done right – is a powerful tool for keeping customers engaged and building your brand. After all, 89% of marketers use email as the main method for generating leads.
At Digivate, we know all too well how challenging it is to cut through the noise and connect with your target audience.
This is why we don’t do generic. We craft email campaigns that turn heads, deliver the highest response rates and amplify your ROI.
Our Email Marketing Services:
- Email Platform Setup
- Email Newsletter Creation
- Cart Abandonment (or Browse Abandonment) Emails
- Welcome Email Series
- Newsletter Sign Up
- Hero Content Email Workflow
- Cross-selling / Upselling Workflow
- Custom Email Workflow
- Ongoing Email Workflow Optimisation
- Email Subscriber Growth
- Email Audit
- Email Database Growth
- Advanced Email Segmentation
- Email Automation
- A/B Split Testing
- GDPR Compliance
Email marketing is the most cost-effective and powerful marketing channel today. In eCommerce, email brings in £42 for every £1 spent, making it the most profitable marketing channel online.
Email isn’t what it used to be. It’s intelligent now, full of automated potential which means you can make it work for you with minimal ongoing effort. It also has an ability many other channels don’t: creating valuable, personal interactions – at scale.
We understand that it’s these valuable touchpoints that bring your audience back time and time again. That’s why we only deliver high-quality emails that are fully tailored to your audience and guided by user psychology and behaviour.
How we work
1. Discovery Getting to know you…
Before taking off, we make it our mission to fully understand your brand. We look at your analytics, competitors, current email campaigns and everything else to make sure every decision moving forward is informed and laser-focused on your business objectives.
After exploring every angle, we combine everything gathered to create seamless email marketing strategies that deliver real value to your business and your audience.
2. Email Database Growth Find ways to nurture and grow your email subscribers
At the beginning of every email strategy, we make sure your website is driving as many email subscriptions as possible. We will then review the whole site for the best places to have opt-in subscription fields, newsletter promotions and areas to push our email activity.
Our mission here will be to reduce friction in your email sign-up process and ultimately grow your email database.
We’ll also ensure all our recommendations are GDPR compliant, and that your email database is segmented properly in the e-mail platform.
3. Automated Email Workflows Building intelligent email user journeys
Automated emails are those that are triggered based on user behaviour. The most typical of these are order confirmation e-mails (triggered by a purchase) and cart abandonment e-mails (triggered by exiting the checkout without completing an order).
At Digivate, we go beyond these typical triggers and build intelligent email journeys where users are cross-sold and up-sold complimentary products or services based on their previous behaviour.
They’re set up based on intelligent rules, which will trigger automatically. Your e-mail platform will do the hard work without you lifting a finger. That means your initial investment to set up these emails will pay dividends for a long time to come.
4. Newsletters and Promos Start spreading the news…
Besides automated email workflows, we also take advantage of regular newsletters and promotional emails that effectively communicate your brand, build trust, and showcase the full range of products or services that your business has to offer.
Everything we send out here will be focused on promoting and strengthening your brand. Not to mention, it will still have the all-important goal of getting users back into the sales funnel and driving those all-important conversions.
5. Email Design & Creation Don’t be content with bad content
Our in-house team of user-centric designers, master copywriters (oh, you’re too kind), and first-class developers are here to create beautiful email marketing campaigns for every device and customer.
We take care of everything, including creating email content, subject lines, data management, and ongoing campaign analysis. We can also produce wireframes/mock-ups and provide copy to your own team of designers or developers to implement themselves.
6. Report! Report! Report! Measure the results of your campaigns
Reporting is vital when it comes to email marketing. Without it, we won’t be able to prove that our work is impacting your bottom line, nor continually improve & optimise our activity. As standard, we will set up tracking on every email we send so that we can tell how email traffic is behaving on the site.
Each month, you will get a report outlining the performance of all email campaigns so you can transparently see how the activity is performing and contributing to your overall marketing goals.
7. Refine & Reiterate Our job isn’t done yet
As we work together to deliver compelling emails to your audience, we’ll constantly be refining our strategies from each and every insight we gain from our campaigns. Our CRO and user psychology experts will review everything they can to get you the best ROI.
We can run split-tests on your email marketing campaigns to determine and highlight ways that get the most out of the send.
Email Marketing for B2B & B2C companies
As one of the UK’s oldest digital marketing agencies, we’ve helped countless B2B and B2C companies gain new leads and re-engage past customers via our email marketing services.
No matter your industry, we can manage your email marketing from start to finish, across different types of customers and buyer journeys.
When you need Email Marketing
- You want to start growing your email list and sending personalised emails to customers
- You want to automate your email marketing at scale
- Your current email marketing is just not up to scratch
- You have a loyal following, but don’t know how to utilise it
- You wish to build brand awareness and establish your brand identity
- You want to build trust and develop relationships with your audience