Email Marketing Services

Before taking off, we make it our mission to fully understand your brand. We look at your analytics, competitors, current email campaigns and everything else to make sure every decision moving forward is informed and laser-focused on your business objectives.

After exploring every angle, we combine everything gathered to create seamless email marketing strategies that deliver real value to your business and your audience.

At the beginning of every email strategy, we make sure your website is driving as many email subscriptions as possible. We will then review the whole site for the best places to have opt-in subscription fields, newsletter promotions and areas to push our email activity.

Our mission here will be to reduce friction in your email sign-up process and ultimately grow your email database.

We’ll also ensure all our recommendations are GDPR compliant, and that your email database is segmented properly in the e-mail platform.

Automated emails are those that are triggered based on user behaviour. The most typical of these are order confirmation e-mails (triggered by a purchase) and cart abandonment e-mails (triggered by exiting the checkout without completing an order).

At Digivate, we go beyond these typical triggers and build intelligent email journeys where users are cross-sold and up-sold complimentary products or services based on their previous behaviour.

They’re set up based on intelligent rules, which will trigger automatically. Your e-mail platform will do the hard work without you lifting a finger. That means your initial investment to set up these emails will pay dividends for a long time to come.

Besides automated email workflows, we also take advantage of regular newsletters and promotional emails that effectively communicate your brand, build trust, and showcase the full range of products or services that your business has to offer.

Everything we send out here will be focused on promoting and strengthening your brand. Not to mention, it will still have the all-important goal of getting users back into the sales funnel and driving those all-important conversions.

Our in-house team of user-centric designers, master copywriters (oh, you’re too kind), and first-class developers are here to create beautiful email marketing campaigns for every device and customer.

We take care of everything, including creating email content, subject lines, data management, and ongoing campaign analysis. We can also produce wireframes/mock-ups and provide copy to your own team of designers or developers to implement themselves.

Reporting is vital when it comes to email marketing. Without it, we won’t be able to prove that our work is impacting your bottom line, nor continually improve & optimise our activity. As standard, we will set up tracking on every email we send so that we can tell how email traffic is behaving on the site.

Each month, you will get a report outlining the performance of all email campaigns so you can transparently see how the activity is performing and contributing to your overall marketing goals.

As we work together to deliver compelling emails to your audience, we’ll constantly be refining our strategies from each and every insight we gain from our campaigns. Our CRO and user psychology experts will review everything they can to get you the best ROI.

We can run split-tests on your email marketing campaigns to determine and highlight ways that get the most out of the send.