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Digital Marketing Roundup

25 Nov

Webmaster recommendations about the mobile first index are on the way

We have already covered the topic of Google’s mobile first index in the previous roundup; a new implementation that will look primarily at mobile content instead of desktop.

This has brought many questions to the surface for webmasters, so Google …

Posted in Adwords, Analytics, Digital Marketing, Google, Mobile, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Digital Marketing Roundup

21 Nov

Google’s search is already huge and it’s still growing

Google is constantly growing and evolving, and now the company has chosen to show us an example of this through their ‘How Search Works’ page; Google has announced that they already kno of over 130 trillion pages in the web, and …

Posted in Adwords, Content Marketing, Digital Marketing, Google, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Digital Marketing Roundup

11 Nov

Google’s mobile-first indexing

Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.

Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …

Posted in Adwords, Analytics, Content Marketing, Digital Marketing, Ecommerce, Google, Mobile, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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SEO Audit: Trump Vs Hillary

8 Nov

Decision day has arrived, and right now the people of the USA are casting their votes in one of the most prolific election campaigns of all time.
The rivals have pulled out all the stops in the run up to the big day, with Clinton bringing out stars Madonna and …

Posted in Digital Marketing, SEO by Felicity Ferguson

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Digital Marketing Roundup

4 Nov

5 ingredients for the perfect PPC meal

Columnist Fredrick Valleys reports on what characteristics the best performing ads had in common. This all sprouted from a case study to analyse what great performing ETA’s have in common by looking at 700 accounts, 1.2 million ads and over a billion …

Posted in Blogging, Brand Reputation, Content Marketing, Digital Marketing, Google, PPC, SEO, Social Media, Uncategorized by Esi Durowaah | 1 comment

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Digital Marketing Roundup

1 Nov

Search Ad specializations have expired?

Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.

This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …

Posted in Adwords, Analytics, Content Marketing, Digital Marketing, Google, Online Marketing, PPC, PR, SEO, Social Media by Rodrigo Lasanta

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7 Tricks and Treats for Your Halloween Twitter Campaign

31 Oct

Happy Halloween! It’s the holiday when social media turns into a real bloodbath, with carved pumpkins, spooky outfits, and creepy gifs taking over our Twitter feeds.

Goblins and ghouls aside, there’s nothing scarier to digital marketers than a dead Twitter handle. So we’ve put together a list of quick fixes …

Posted in Content Marketing, Digital Marketing, Ecommerce, Online Marketing, Social Media by Hayley Watson

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Digital Marketing Roundup

25 Oct

Optimizing visuals will become even more key

Nowadays, visual-centric technologies are taking huge presence in our lives. Augmented, virtual and mixed reality are providing more immersive experiences, that bring new ways of communication for us. So what does this mean for SEO?

Visual technologies point to a future of search that …

Posted in Digital Marketing, Google, Mobile, PPC, SEO, Social Media by Rodrigo Lasanta

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Digital Marketing Round up

18 Oct

Panda and Penguin and Links! Oh my!

Just as Dorothy once did, brands have been walking down Google’s yellow brick road, leading users towards achieving brand success while tackling a variety of obstacles that have understanding human behaviour online a much harder process. A brands biggest aim is to …

Posted in Content Marketing, PPC, SEO, Social Media, Uncategorized by Esi Durowaah

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5 Steps to Make Your Site Epic this Black Friday

18 Oct

Seasonal sales like Black Friday are huge opportunities for online businesses, with an increasing amount of people opting to shop online during these periods, instead of hitting the high streets. Online retailers and businesses need to ensure they know how to prepare their sites, and ensure they’re running at …

Posted in Analytics, Digital Marketing, Ecommerce, Online Marketing, Website Design by Penelope Phillips

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