Digivate’s Guide to Developing Buyer Personas That are Actually Useful

Jan 20 · 4 min read | Posted in Digital Marketing by Tanya

Do you feel like your marketing efforts are falling on deaf ears? And no matter how hard you try, nobody is responding to your top-notch ad copy or content. The majority of marketers are shooting in the dark without having any understanding of what or why are they doing it. We live in an ad-heavy world. If ...

5 Steps to Make Your Site Epic this Black Friday

Jun 18 · 6 min read | Posted in Analytics by Penelope

Seasonal sales like Black Friday are huge opportunities for online businesses, with an increasing amount of people opting to shop online during these periods, instead of hitting the high ...

The Power of Listicles

Jun 9 · 6 min read | Posted in Blogging

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last...

How to make GIFs using Photoshop CS5

Jun 9 · 3 min read | Posted in Content Marketing

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them. W...

How to Stop Ghost Spam in Google Analytics

Jun 1 · 4 min read | Posted in Analytics by Penelope

If you’ve been wandering around your Google Analytics of late, you may have noticed an unusual spike in your overview; most readily seen in your bounce rate and traffic statistics having ...

16 SEO Skills for Career Success [infographic]

Aug 26 · 8 min read | Posted in SEO

Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… ...

SEO Blogs for Beginners – The Essentials

Jun 16 · 3 min read | Posted in SEO

SEO can be incredibly overwhelming to those new to it, with practices constantly being updated, and conflicting opinions coming from every corner of the globe. Beginners may find that eve...

10 Productivity Tools that Power Our Agency

Jun 6 · 6 min read | Posted in Mobile

It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficie...

Top 10 Most Creative PPC Campaigns of All Time!

Jun 3 · 8 min read | Posted in Adwords by Matthew

PPC doesn’t have to be boring!   In the data driven world of paid search it’s easy to forget how to be creative. A fun, innovative and well executed PPC campaign can work wonde...

Analytics Event Tracking – 5 Step Guide

Jun 27 · 4 min read | Posted in PPC by José

In the past I’ve visited many sites and blogs trying to find easy guides to help me manage my PPC accounts. Although I have a technical background, certain tutorials tend to drag on quite...

Capitalising on Seasonal Trends: A PPC guide

Jun 19 · 3 min read | Posted in Adwords by Matthew

With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the gre...

3 Reasons Why Google’s Penalty Madness Must End

May 13 · 8 min read | Posted in SEO

What is a Google Penalty? Google uses links to measure the topic and value of pages on the web and it was perhaps inevitable that some people would build links to pages they wanted to do ...

Title and Meta Description Length Tool

Dec 10 · 2 min read | Posted in SEO

Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging. In particular, it can be tricky to make everythi...

10 Ways to Integrate Search, Social and Content

Nov 5 · 7 min read | Posted in PPC

Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very ...

12 SEO Warfare Tactics: Attack and Defence

Oct 26 · 5 min read | Posted in SEO

There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli) Don’t try this at home kids. I don’t advocate the use of hostile SEO under ...

6 Simple Steps to Boost PPC Performance

Jun 29 · 3 min read | Posted in PPC

If you’re wondering how to take your pay-per-click search engine marketing campaign to the next level then Google Adwords Ad Extensions may help. Ad Extensions provide extra information o...

10 Reasons SEO Agencies Do Better SEO (infographic)

Jun 21 · 7 min read | Posted in SEO

Some in-house SEO professionals are excellent but smart brands hire a good SEO agency. These are the main reasons why an agency is best for your brand: 1. Superior strategic leadership En...

Is PPC the Right Channel For You?

Jun 20 · 3 min read | Posted in PPC

Do you have a transactional website that could benefit from more exposure through Paid Search Marketing (PPC)? If so, the good news is that everyone can do PPC. It doesn’t require a...

8 SEO Tips for Startups

Jun 8 · 5 min read | Posted in SEO

Starting a business can be daunting and building a strong online presence from nothing can seem almost impossible in the early days. Success requires a heady mix of technology and marketi...

4 Reasons to Invest in Content (infographic)

May 17 · 6 min read | Posted in SEO

Whatever your business, there are four compelling reasons to invest a significant portion of your marketing effort into the generation and promotion of good content tailored for your audi...

3 BIG Dangers of Pop-Up Ads and Forms (infographic)

Mar 2 · 4 min read | Posted in SEO

Do pages on your website sometimes present users with an intrusive pop-up, an ad, a registration form? Before you let them see the content? When people click on a link or visit a page and...

14 Ways to Spot a Bad SEO Agency (infographic)

Jan 26 · 5 min read | Posted in SEO

There are some truly excellent Search Engine Optimisation agencies out there, delivering strong and sustainable growth in search engine traffic and sales for their clients. But unfortunat...

SEO: A Hierarchy of Needs (infographic)

Nov 29 · 2 min read | Posted in SEO

Search Engine Optimisation (SEO) is revealed below as a hierarchy of needs – a pyramid of inter-dependent and complimentary fundamental requirements. SEO: A Hierarchy of Needs Like ...

A Short Guide to LinkedIn PPC Ads

Jun 30 · 2 min read | Posted in PPC

If the goal of your PPC campaigns is to acquire new B2B clients or to build brand awareness targeting key decision makers , LinkedIn, with its 120M worldwide members and 7.9M decision mak...

SEO for mobiles

Jun 18 · 2 min read | Posted in Google

Mobile search is big and getting bigger fast. It already accounts for 10% of all Google’s search traffic and this is on course to rise to 16% by the end of 2011. This rapid growth shows n...

SEO Strategy For Video

Jun 11 · 3 min read | Posted in SEO

  Utilising video is a great way to gain exposure and expand your reach further. It is also a great way to drive traffic to your site, build links, own more real estate in the SERPs ...

Online Reputation Campaign

Jun 8 · 2 min read | Posted in Brand Reputation

Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variet...

Sitelinks in google

Jun 5 · 3 min read | Posted in Brand Reputation

Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search ex...

Why are SEO Agencies so Effective?

Jun 30 · 3 min read | Posted in SEO

Businesses all over the globe are becoming increasingly interested in Search Engine Optimisation, captivated by its many methods for engaging with target markets and resultant huge potent...

Google’s ACE

Jun 27 · 2 min read | Posted in Adwords

Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Cam...

Adwords Search Funnels

Jun 25 · 2 min read | Posted in Adwords

Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to ...

Google Image Search Ads

Jun 23 · 2 min read | Posted in Adwords

As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of...

Google Analytics – Advanced Segments

Jun 22 · 4 min read | Posted in Adwords

Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the ...

Paid Search Marketing, Understanding It

Jun 16 · 4 min read | Posted in Adwords

Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an e...

YouTube’s New Enhanced Channel

Jun 6 · 2 min read | Posted in Brand Reputation

I once heard someone refer to social media as the ‘blob’; it is everything and everything is it. The meaning of this is obvious and vague at the same time. Everything online that can refe...

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