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Digital Marketing Roundup

23 Aug

Today we present to you the latest, most relevant digital marketing news. As you can probably already tell we are passionate about Digital marketing (the clue is in our name), and we keep our passion alive with daily news updates. Here is what we found relevant in the Digital …

Posted in Digital Marketing, News by Jessica Baaphy

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Digital Marketing Roundup

10 Aug

Facebook will be Changing their Newsfeed in an Attempt to get rid of any Clickbait

Facebook has decided to make significant changes to their algorithm in order to get rid of any pages or posts enticing readers to click on “spammy” headlines. The new algorithm will scan phrases within headlines …

Posted in Digital Marketing, News by Jessica Baaphy

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Digital Marketing Roundup

3 Aug

Bing gets into the Olympics spirit

This year we see Bing get into the spirit of the Olympic games with their Bing Predicts Technology tool, which provides users with an ‘events to watch’ schedule. This will provide their audience with regular updates on the games, as well as tabs …

Posted in Digital Marketing, News by Jessica Baaphy

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How to Stop Ghost Spam in Google Analytics

1 Aug

If you’ve been wandering around your Google Analytics of late, you may have noticed an unusual spike in your overview; most readily seen in your bounce rate and traffic statistics having risen sharply.
What is Ghost Spam?
The recent deluge of Ghost Spam sites may be new to some of you, …

Posted in Analytics by Penelope Phillips

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Digital Marketing Roundup

26 Jul

Verizon buys Yahoo’s core internet businesses for $4.8 billion

The No 1 US telecommunications company Verizon has bought Yahoo’s core internet properties for $4.8 billion. It is in the intention of the telecommunications company to combine Yahoo’s search engine, email and messenger with AOL. Verizon have confirmed that this move …

Posted in Digital Marketing, News by Jessica Baaphy

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Digital Marketing Roundup

19 Jul

Pokémon Go increases Nintendo’s stock price by 25% in under 7 days

Just three days after launching the Pokémon Go app, Nintendo saw a 25% increase in their stock prices. The augmented reality app encourages users to walk around their real-life neighbourhoods to discover virtual characters on their smartphone …

Posted in Digital Marketing, News by Jessica Baaphy

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Digital Marketing Roundup

14 Jun

Apple brings Siri to Mac, new exposure for non-Google search engines

Google is not set to be the default provider as the Siri digital assistant moves to Mac desktops.   The change will mean more exposure to Bing, Yelp and other partners that Siri taps into.  However, Google has announced that …

Posted in Digital Marketing, News by Adele Lindsay

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The Power of Listicles

9 Jun

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable.

Buzzfeed doing what they …

Posted in Blogging, Content Marketing, Digital Marketing, Online Marketing by Hayley Watson

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Digital Marketing Roundup

7 Jun

Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

While it may still be in the planning stage, Google has said that the speed of your mobile pages becoming a ranking factor is likely to be months away.  When Google updates their …

Posted in Digital Marketing, News by Adele Lindsay

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Digital Marketing Roundup

31 May

Official: Google to roll out Expanded Text Ads for all devices

 Search Engine Land reports that the 25-35-35 character text ad format will be expanded this year.  With the removal of ads from the right-side, Google now has the flexibility to allow for more characters in an ad.  The new …

Posted in Digital Marketing, News by Adele Lindsay

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