How to Avoid Eating Yourself – Keyword Cannibalisation

27 May

Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push the impacted pages off the first page of the SERPS, crippling their organic search performance. Simply …

Posted in SEO, Uncategorized by Richard Hanrahan

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Digital Marketing Roundup

23 May

Florida court allows Google to be sued by publisher delisted as “pure spam”

Could this be a chink in Google’s amour?

SEO for Gboard? How Google’s new keyboard search for iOS ranks content

With the recent launch of Gboard, Search Engine Land looks at how the new Keyboard Search ranks pages and …

Posted in Digital Marketing, News by Adele Lindsay

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Digital Marketing Roundup

16 May

Bing confirms testing Twitter results in search results listings

While Google search results already feature Twitter Tweets, Bing is now trialling a similar addition, as Search Engine Land reports.

Google’s mobile-friendly algorithm boost has rolled out 

Designed to give a ranking boost to mobile friendly websites in mobile search results, Google’s algorithm …

Posted in Digital Marketing, News by Adele Lindsay

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Digivate Launches New Web Analytics Consulting Service

12 May

In order to manage your digital marketing assets properly you need to know what is and what isn’t working well for you, so you can plan effectively. Data collection and analysis using Google Analytics/Universal Analytics is the foundation of any solid digital strategy, enabling you to highlight and monitor …

Posted in Analytics, Digital Marketing, Google, Online Marketing by Adele Lindsay

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Digital Marketing Roundup

9 May

YouTube Launches 6 Second Mobile Ads

50% of 18-49-year-olds now watch videos on their phones. So this month, YouTube is launching a new “Bumper ad” feature: 6-second advertisement slots on mobile videos. YouTube parent Google has claimed that these Bumper ads are idea for driving wide reach and frequency, and …

Posted in Digital Marketing, News by Richard Hanrahan

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Betting on Football Conference 2016 – Round Up

5 May

First of all we’d just like to say a huge thanks to Sports Betting Community (SBC) for putting on this great event. It was their third year running this conference and it is a growing success.

Being a full service digital marketing agency we work with multiple clients across many …

Posted in Content Marketing, Social Media by Matthew Stratford

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Digital Marketing Weekly News Roundup

3 May

1. Google makes 2 ad updates that will affect local search marketers

Ads are appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results, as well as changes to Google Maps mean that only ads with local extensions will …

Posted in Digital Marketing, News by Alice Riley

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How To Optimise Your Blog For Search Engines And Users

15 Apr

You create a blog, design it, create content, share it on social media. And…nothing. It just waits, huddled away, hoping somebody will click on it. Occasionally you post something, but otherwise it is just the inconvenient embarrassment of the office. It sits there, losing authority, slowly sinking into internet …

Posted in Blogging, Content Marketing, SEO by Felicity Ferguson

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PPC 2016 Q1 Round-Up

6 Apr

The Digivate team love to keep up with the latest industry news. We’ve searched the web and compiled a round-up of the top PPC news from some of the best blogs from the first 3 months in 2016.
Ads on the right hand side of the page
On February the 19th …

Posted in Adwords, Google, PPC by Matthew Stratford

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6 Social Media Podcasts You Should Be Listening To

1 Apr

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount of time for reading up on the …

Posted in Social Media by Hyacinth Guelas

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