Blog

Digital Marketing Roundup

26 Jul

Verizon buys Yahoo’s core internet businesses for $4.8 billion

The No 1 US telecommunications company Verizon has bought Yahoo’s core internet properties for $4.8 billion. It is in the intention of the telecommunications company to combine Yahoo’s search engine, email and messenger with AOL. Verizon have confirmed that this move …

Posted in Digital Marketing, News by Jessica Baaphy

Read more

Digital Marketing Roundup

19 Jul

Pokémon Go increases Nintendo’s stock price by 25% in under 7 days

Just three days after launching the Pokémon Go app, Nintendo saw a 25% increase in their stock prices. The augmented reality app encourages users to walk around their real-life neighbourhoods to discover virtual characters on their smartphone …

Posted in Digital Marketing, News by Jessica Baaphy

Read more

Digital Marketing Roundup

14 Jun

Apple brings Siri to Mac, new exposure for non-Google search engines

Google is not set to be the default provider as the Siri digital assistant moves to Mac desktops.   The change will mean more exposure to Bing, Yelp and other partners that Siri taps into.  However, Google has announced that …

Posted in Digital Marketing, News by Adele Lindsay

Read more

The Power of Listicles

9 Jun

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable.

Buzzfeed doing what they …

Posted in Blogging, Content Marketing, Digital Marketing, Online Marketing by Hayley Watson

Read more

Digital Marketing Roundup

7 Jun

Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

While it may still be in the planning stage, Google has said that the speed of your mobile pages becoming a ranking factor is likely to be months away.  When Google updates their …

Posted in Digital Marketing, News by Adele Lindsay

Read more

Digital Marketing Roundup

31 May

Official: Google to roll out Expanded Text Ads for all devices

 Search Engine Land reports that the 25-35-35 character text ad format will be expanded this year.  With the removal of ads from the right-side, Google now has the flexibility to allow for more characters in an ad.  The new …

Posted in Digital Marketing, News by Adele Lindsay

Read more

How to Avoid Eating Yourself – Keyword Cannibalisation

27 May

Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push the impacted pages off the first page of the SERPS, crippling their organic search performance. Simply …

Posted in SEO by Richard Hanrahan

Read more

Digital Marketing Roundup

23 May

Florida court allows Google to be sued by publisher delisted as “pure spam”

Could this be a chink in Google’s amour?

SEO for Gboard? How Google’s new keyboard search for iOS ranks content

With the recent launch of Gboard, Search Engine Land looks at how the new Keyboard Search ranks pages and …

Posted in Digital Marketing, News by Adele Lindsay

Read more

Digital Marketing Roundup

16 May

Bing confirms testing Twitter results in search results listings

While Google search results already feature Twitter Tweets, Bing is now trialling a similar addition, as Search Engine Land reports.

Google’s mobile-friendly algorithm boost has rolled out 

Designed to give a ranking boost to mobile friendly websites in mobile search results, Google’s algorithm …

Posted in Digital Marketing, News by Adele Lindsay

Read more

Digivate Launches New Web Analytics Consulting Service

12 May

In order to manage your digital marketing assets properly you need to know what is and what isn’t working well for you, so you can plan effectively. Data collection and analysis using Google Analytics/Universal Analytics is the foundation of any solid digital strategy, enabling you to highlight and monitor …

Posted in Analytics, Digital Marketing, Google, Online Marketing by Adele Lindsay

Read more