Blog - Digivate

Google Ads Editor: Manage Your PPC Campaigns in Bulk

Dec 22 · 7 min read | Posted in PPC by Tanya

Managing large PPC campaigns manually is not only overwhelming, but it’s also prone to human error. Google Ads Editor (previously known as Google Adwords Editor) allows you to eliminate t...

How to Perfect Customer Segmentation for Digital Marketing

Dec 16 · 7 min read | Posted in Digital Marketing by Tanya

Want to know how to group your audience into segments to grow your business? In this article, we’ll cover the benefits of customer segmentation in PPC, SEO, CRO, content and social media ...

How to Do a Technical SEO Audit in 2020

Nov 27 · 5 min read | Posted in SEO by Tanya

Optimising your website for search engines will help you to improve your online visibility. Search engine optimisation is the process of improving the quality and quantity of website tra...

How Long Does It Take for SEO to Work in 2020? And Other ...

Nov 11 · 5 min read | Posted in SEO

If you want to drive traffic to your website, you need SEO (search engine optimisation). SEO is a set of activities that improve your website’s visibility on different search engines. Wh...

How to Use Buyer Personas in Your Digital Marketing

Oct 22 · 5 min read | Posted in Digital Marketing

Buyer personas help to improve the relevance of your digital marketing campaigns across organic, paid and earned media. Below you are going to find out how. Defining buyer personas will k...

Develop a Winning Content Strategy Plan in 8 Easy Steps

Oct 9 · 8 min read | Posted in Content Marketing by Tanya

Many businesses neglect content marketing in favour of paid advertising. And even when businesses realise the value of developing a content strategy plan, they don’t know what to do. Ins...

How B2B and B2C Became B2H: We’re All in the Business of ...

Sep 30 · 3 min read | Posted in Digital Marketing by Tanya

Traditionally business-to-business (B2B) and business-to-consumer (B2C) marketing were treated as two fundamentally different marketing approaches. For some reason, B2B marketing has a re...

eCommerce SEO: 8 Golden Rules to Increase Sales Online

Aug 25 · 7 min read | Posted in SEO

Whether you’re the SEO manager for a bigger eCommerce company or an eCommerce business owner trying to grow your online sales, this article is for you. Did you know that on average 22% of...

How to Do Better Keyword Research While Considering Searc...

Jul 20 · 8 min read | Posted in SEO by Tanya

In the early days of the Internet, getting your website to rank on the first page of Google was dictated by keywords. You could boost your traffic by packing your pages with keywords and...

10 Fantastic Benefits of PPC Advertising

Jun 4 · 6 min read | Posted in PPC

Every business is looking for low-cost and high-impact advertising options, especially during the coronavirus pandemic. Customers are now spending more time online than normal, yet busine...

7 Things to Look Out for When Hiring an SEO Agency

May 19 · 5 min read | Posted in SEO

If you’re relying on billions of people to find you through Google search every, search engine optimisation (SEO) needs to be at the top of your priority list. If you want to increase web...

Defining the CRO Process: DOs and DON’Ts of Conversion Ra...

May 5 · 6 min read | Posted in Conversion Rate Optimisation

If you are like the majority of our clients, you come to us with a problem: “How can I scale the amount of traffic I receive, so I can make more money?” or “I just want to get more conver...

9 Eye-Opening Examples of Behavioural Economics in Marketing

Apr 20 · 7 min read | Posted in Digital Marketing

As consumers, we think we know why we buy. The reality is more complicated. Did you know that 95% of our decisions are driven by subconscious urges? We are not rational agents making info...

Digivate’s Guide to Integrated Marketing Communications

Mar 2 · 4 min read | Posted in Digital Marketing by Tanya

Marketing has evolved. Generic mass marketing is not only expensive, but it’s also archaic. Consumers are now ad-blind, savvy and in control. Hence, generic ‘buy this now’ marketing messa...

Read This Before Cutting Your Marketing Budget in 2020

Feb 17 · 3 min read | Posted in Digital Marketing by Tanya

Thinking of cutting your marketing budget in 2020? This decision may be short-sighted and could seriously hurt your business. Read on to understand why … Whenever there is any kind of eco...

7 SEO Experts Reveal: Incredible Tactics They Used to Ran...

Feb 3 · < 1 min read | Posted in SEO by Tanya

In this post, we’ve featured 7 SEO experts who actually walk the talk. You’ll read about how affiliate businesses rank #No 1 for some of the most competitive search terms and generate 500...

Digivate’s Guide to Developing Buyer Personas That are Ac...

Jan 20 · 4 min read | Posted in Digital Marketing by Tanya

Do you feel like your marketing efforts are falling on deaf ears? And no matter how hard you try, nobody is responding to your top-notch ad copy or content. The majority of marketers are ...

Content Marketing ROI: How to Use Attribution Models to P...

Oct 21 · 7 min read | Posted in Digital Marketing by Tanya

If you are like most marketers, you probably don’t measure your content marketing properly. You may even ask yourself: “Is my content marketing driving revenue? And if so, how do I know i...

6 Proven Ecommerce Marketing Tactics That Will Explode Yo...

Sep 23 · 5 min read | Posted in Ecommerce by Tanya

If you are an ecommerce brand, you need the right marketing strategy to grow your business. A sound ecommerce strategy can help you build brand awareness, obtain new customers and drive c...

Increase Your Revenue by Integrating PPC Campaign on Sear...

Sep 9 · 6 min read | Posted in Digital Marketing by Tanya

In this article, we will show you how to manage an integrated PPC campaign on search and social media to increase your conversions. If you’re like most marketers, you are probably overwhe...

Powerful Secrets of SEO Copywriting You’ve Never Heard Of

Sep 2 · 9 min read | Posted in Content Marketing by Tanya

Your content needs to accomplish two goals – persuade your target audience to buy and get traffic But how do you do it? If your current traffic doesn’t convert or you don’t know how to ge...

6 Greatest Benefits of SEO – Why SEO is More Releva...

Aug 27 · 6 min read | Posted in SEO by Tanya

Every other year a few voices from distant corners of the marketing world whisper that SEO is dying. What these people fail to understand is that Panda and Penguin updates only killed spa...

5 Essential SEO Ranking Factors: What Really Matters in 2...

Aug 16 · 8 min read | Posted in SEO by Tanya

If you want to know how to improve your SEO rankings in 2020 and grow your business, you’ve come to the right place. The search algorithm is a complex beast. Google claims to use over 200...

What Is Neuromarketing and Why Is It Essential for Modern...

Aug 12 · 3 min read | Posted in Digital Marketing by Tanya

Find out today how Digivate utilises the power of neuromarketing and evidence-based science to help you achieve quicker and better results.

One Thing Everyone Forgets When Migrating or Launching a ...

Jul 24 · 5 min read | Posted in SEO

It was recently said that any competitive website should change or update its design every two years. Also, with regular Google algorithm updates, there are certainly benefits to refreshi...

Trio of Digital Agencies Merge to Offer Psychological Edg...

Oct 1 · 2 min read | Posted in PR

Top London agencies Energy House Digital (Paid Search and Development), Neuro Web Marketing (Psychology based CRO, UX and SEO) and Digivate (SEO and Development) have today announced thei...

So You Think Guest Posting Isn’t Worth Your Time? Think A...

Jun 30 · 5 min read | Posted in Blogging by Penelope

The debate about whether guest posting brings any value to your site or business has been going on for years. People either don’t see any real value come from their own guest posting effo...

How Combining SEO and Conversion Rate Optimisation Can Do...

Jun 16 · 8 min read | Posted in Conversion Rate Optimisation by Penelope

Conversion Rate Optimisation (CRO) has received a surge in popularity in recent months. If you’re in the marketing sector, you very well may have heard of it before and dismissed it as ju...

Is Your Digital Youth Marketing Strategy Up To Date?

Jun 10 · 4 min read | Posted in Digital Marketing

Voxburner ‘s 2017 Youth Trends Research Report – Newly Released Data On the 21st – 22nd of March, Voxburner will be hosting their annual European Youth Marketing Strategy Festival, the la...

7 Tricks and Treats for Your Halloween Twitter Campaign

Oct 31 · 5 min read | Posted in Content Marketing

Happy Halloween! It’s the holiday when social media turns into a real bloodbath, with carved pumpkins, spooky outfits, and creepy gifs taking over our Twitter feeds. Goblins and ghouls as...

EatCommerce – The Rising Trends in Online Food Delivery

Aug 26 · 6 min read | Posted in Ecommerce

Consumers are being given more and more choice when it comes to ordering food online. What companies Just Eat and Hungry House started with their high street takeaway delivery has now mor...

How to Avoid Eating Yourself – Keyword Cannibalisation

Jun 27 · 5 min read | Posted in SEO

Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push ...

Global Change: Google Remove Ads on Right Side of Desktop...

Jun 23 · 2 min read | Posted in Adwords by Matthew

It’s probably the biggest change to Google Adwords in years. It has been confirmed that Google will be removing ads from the right side of its desktop search results and replacing them wi...

5 Steps to Make Your Site Epic this Black Friday

Jun 18 · 6 min read | Posted in Analytics by Penelope

Seasonal sales like Black Friday are huge opportunities for online businesses, with an increasing amount of people opting to shop online during these periods, instead of hitting the high ...

How To Optimise Your Blog For Search Engines And Users

Jun 15 · 5 min read | Posted in Blogging

You create a blog, design it, create content, share it on social media. And…nothing. It just waits, huddled away, hoping somebody will click on it. Occasionally you post something,...

The Power of Listicles

Jun 9 · 6 min read | Posted in Blogging

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last...

How to Stop Ghost Spam in Google Analytics

Jun 1 · 4 min read | Posted in Analytics by Penelope

If you’ve been wandering around your Google Analytics of late, you may have noticed an unusual spike in your overview; most readily seen in your bounce rate and traffic statistics having ...

Top 5 Benefits of Accelerated Mobile Pages (AMP)

Mar 18 · 4 min read | Posted in Google

What is AMP? Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding langua...

16 SEO Skills for Career Success [infographic]

Aug 26 · 8 min read | Posted in SEO

Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… ...

SEO Blogs for Beginners – The Essentials

Jun 16 · 3 min read | Posted in SEO

SEO can be incredibly overwhelming to those new to it, with practices constantly being updated, and conflicting opinions coming from every corner of the globe. Beginners may find that eve...

10 Productivity Tools that Power Our Agency

Jun 6 · 6 min read | Posted in Mobile

It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficie...

Top 10 Most Creative PPC Campaigns of All Time

Jun 3 · 8 min read | Posted in Google by Matthew

PPC doesn’t have to be boring! In the performance-driven world of paid search, it’s easy to forget how to be creative. A fun, innovative, and well-executed PPC campaign can work won...

20 Link Building Opportunities for a New Website

Feb 24 · 13 min read | Posted in Content Marketing

Launching a new website in 2015? Congratulations! Although launching a new site can be a slightly stressful experience, it can also be tremendously exciting. There are few better feelings...

10 Steps to Google Penalty Recovery (infographic)

Aug 7 · 6 min read | Posted in SEO

“Google penalty… Manual action… Unnatural links.” (Oh, gosh! What do we do now? How long will it take to recover?) It’s a horrible feeling. For a business ow...

Analytics Event Tracking – 5 Step Guide

Jun 27 · 4 min read | Posted in PPC by José

In the past I’ve visited many sites and blogs trying to find easy guides to help me manage my PPC accounts. Although I have a technical background, certain tutorials tend to drag on quite...

Capitalising on Seasonal Trends: A PPC guide

Jun 19 · 3 min read | Posted in Adwords by Matthew

With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the gre...

3 Reasons Why Google’s Penalty Madness Must End

May 13 · 8 min read | Posted in SEO

What is a Google Penalty? Google uses links to measure the topic and value of pages on the web and it was perhaps inevitable that some people would build links to pages they wanted to do ...

Local SEO – A Step By Step Guide to Ruling Your Turf!

Dec 13 · 8 min read | Posted in Google

If you are a small business operating in a fixed location and you are not doing local SEO, you’re missing out big time. The number of localised searches conducted on personal computers ha...

Title and Meta Description Length Tool

Dec 10 · 2 min read | Posted in SEO

Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging. In particular, it can be tricky to make everythi...

TV Advertising vs. Digital Marketing – Infographic

Jun 30 · 2 min read | Posted in Online Marketing

With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PP...

Responsive Web Design, Dedicated Mobile Site or Mobile Ap...

May 10 · 3 min read | Posted in Mobile

More than ever people are accessing content on the move, with mobile devices fast becoming our primary way of accessing information. If you want people to buy your products, use your serv...

The E-Commerce Marketing Mix: 8 Principles (infographic)

Nov 23 · 3 min read | Posted in Online Marketing

Getting buyers to visit, buy and keep buying is the essence of marketing for websites selling things online. When people share your content with their friends, your campaigns gain far mor...

12 SEO Warfare Tactics: Attack and Defence

Oct 26 · 5 min read | Posted in SEO

There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli) Don’t try this at home kids. I don’t advocate the use of hostile SEO under ...

The Modern Marketing Triangle: 3 Keys to Success (infogra...

Sep 14 · 5 min read | Posted in Online Marketing

Many traditional marketing models now seem ancient and obsolete. New strategic models are needed – not just for text books and academics but for managers. Businesses need practical ...

6 Simple Steps to Boost PPC Performance

Jun 29 · 3 min read | Posted in PPC

If you’re wondering how to take your pay-per-click search engine marketing campaign to the next level then Google Adwords Ad Extensions may help. Ad Extensions provide extra information o...

10 Reasons SEO Agencies Do Better SEO (infographic)

Jun 21 · 7 min read | Posted in SEO

Some in-house SEO professionals are excellent but smart brands hire a good SEO agency. These are the main reasons why an agency is best for your brand: 1. Superior strategic leadership En...

Is PPC the Right Channel For You?

Jun 20 · 3 min read | Posted in PPC

Do you have a transactional website that could benefit from more exposure through Paid Search Marketing (PPC)? If so, the good news is that everyone can do PPC. It doesn’t require a...

How To Map Your Ad Groups For Easy PPC Campaign Optimisat...

Jun 20 · < 1 min read | Posted in PPC

Many impressions but no conversions or good conversion rate but few impressions? Here’s how to classify your PPC Ad Groups to help your decision-making process when optimising a campaign....

8 Awesome Tactics for Linkbuilding with Social Media

Jun 9 · 3 min read | Posted in Uncategorized

Social media can be a strong linkbuilding tool for brands and if you’re not currently using it you could be missing out on some golden opportunities. Here’s a quick summary of how to harn...

8 SEO Tips for Startups

Jun 8 · 5 min read | Posted in SEO

Starting a business can be daunting and building a strong online presence from nothing can seem almost impossible in the early days. Success requires a heady mix of technology and marketi...

Directory Submissions for SEO: The Only Guide You Need

Jun 6 · 7 min read | Posted in SEO

Directory submissions aren’t dead. In fact building links from high quality, localised and industry relevant directories might just be one of the most overlooked tactics in the modern SEO...

4 Major Link Building Dangers and SEO Errors (infographic)

May 4 · 3 min read | Posted in SEO

When a site already ranks for a keyword you’re targeting Make sure you: Target the same URL that’s already ranking: not the homepage, or another page you think could rank – unless t...

3 Key Marketing Factors Supporting SEO (infographic)

Apr 19 · 4 min read | Posted in SEO

SEO (Search Engine Optimisation) represents the best investment available for your marketing budget because: Every month’s SEO investment generates visits and sales and the effects ...

10 Key Website Design Principles (infographic)

Apr 12 · 2 min read | Posted in Website Design

An effective website shares common goals with its users – and makes it simple for those goals to be achieved. (Possible goals include a sale, a donation, or simply the delivery of i...

3 BIG Dangers of Pop-Up Ads and Forms (infographic)

Mar 2 · 4 min read | Posted in SEO

Do pages on your website sometimes present users with an intrusive pop-up, an ad, a registration form? Before you let them see the content? When people click on a link or visit a page and...

14 Ways to Spot a Bad SEO Agency (infographic)

Jan 26 · 5 min read | Posted in SEO

There are some truly excellent Search Engine Optimisation agencies out there, delivering strong and sustainable growth in search engine traffic and sales for their clients. But unfortunat...

SEO: A Hierarchy of Needs (infographic)

Nov 29 · 2 min read | Posted in SEO

Search Engine Optimisation (SEO) is revealed below as a hierarchy of needs – a pyramid of inter-dependent and complimentary fundamental requirements. SEO: A Hierarchy of Needs Like ...

A Short Guide to LinkedIn PPC Ads

Jun 30 · 2 min read | Posted in PPC

If the goal of your PPC campaigns is to acquire new B2B clients or to build brand awareness targeting key decision makers , LinkedIn, with its 120M worldwide members and 7.9M decision mak...

Benefits of Negative Keywords in Paid Search (PPC) and Us...

Jun 29 · 3 min read | Posted in PPC

“Negative Keywords” are customer search queries you DO NOT want your business to be found for in the search engines. For example, let’s say you are bidding on the key-ph...

SEO for mobiles

Jun 18 · 2 min read | Posted in Google

Mobile search is big and getting bigger fast. It already accounts for 10% of all Google’s search traffic and this is on course to rise to 16% by the end of 2011. This rapid growth shows n...

Online Reputation Campaign

Jun 8 · 2 min read | Posted in Brand Reputation

Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variet...

Sitelinks in google

Jun 5 · 3 min read | Posted in Brand Reputation

Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search ex...

Why are SEO Agencies so Effective?

Jun 30 · 3 min read | Posted in SEO

Businesses all over the globe are becoming increasingly interested in Search Engine Optimisation, captivated by its many methods for engaging with target markets and resultant huge potent...

Negative Reviews on Local Search – How to Reverse their I...

Jun 29 · 3 min read | Posted in Brand Reputation

As interactivity on the web increases dramatically so does the occasionally worrying subject of people placing negative comments about your business. Online reputation management is incre...

How do I Create International Versions of My Website?

Jun 28 · 3 min read | Posted in SEO

Suppose you see great chasms of unused marketing space abroad in other countries and just know you want that success, and fast. Even if good competition exists you still think success can...

Google’s ACE

Jun 27 · 2 min read | Posted in Adwords

Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Cam...

Adwords Search Funnels

Jun 25 · 2 min read | Posted in Adwords

Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to ...

Google Image Search Ads

Jun 23 · 2 min read | Posted in Adwords

As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of...

Google Analytics – Advanced Segments

Jun 22 · 4 min read | Posted in Adwords

Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the ...

Brief Look at Search Engine Spiders – Information & ...

Jun 22 · 3 min read | Posted in SEO

If you are at all interested in utilising search engines for increasing your website’s online visibility you really should take some time out to understand and prepare for their ‘spiders’...

Paid Search Marketing, Understanding It

Jun 16 · 4 min read | Posted in Adwords

Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an e...

Affiliate Marketing: Discount Codes and Cash Backs, Frien...

Jun 13 · 3 min read | Posted in Affiliate Marketing

Affiliate Marketing: Discount Codes and Cash Backs, Friend or Foe? Let’s be honest, the majority of online success stories have come about from the basic concept of affiliate marketing. A...

Improving the effectiveness of your email marketing campa...

Jun 8 · 2 min read | Posted in Email Marketing

Following on from last week’s post about the evolution of our email inboxes, we provide you with some insight into how to improve communication of email marketing campaigns with little ef...

YouTube’s New Enhanced Channel

Jun 6 · 2 min read | Posted in Brand Reputation

I once heard someone refer to social media as the ‘blob’; it is everything and everything is it. The meaning of this is obvious and vague at the same time. Everything online that can refe...