How To Optimise Your Blog For Search Engines And Users

15 Apr

You create a blog, design it, create content, share it on social media. And…nothing. It just waits, huddled away, hoping somebody will click on it. Occasionally you post something, but otherwise it is just the inconvenient embarrassment of the office. It sits there, losing authority, slowly sinking into internet …

Posted in Blogging, Content Marketing, SEO by Felicity Ferguson

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PPC 2016 Q1 Round-Up

6 Apr

The Digivate team love to keep up with the latest industry news. We’ve searched the web and compiled a round-up of the top PPC news from some of the best blogs from the first 3 months in 2016.
Ads on the right hand side of the page
On February the 19th …

Posted in Adwords, Google, PPC by Matthew Stratford

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6 Social Media Podcasts You Should Be Listening To

1 Apr

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount of time for reading up on the …

Posted in Social Media by Hyacinth Guelas

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The Pros and Cons of Using Twitter for Customer Service

23 Mar

As tech giant Apple launches its own support handle, we ask if it’s now obligatory for businesses to use Twitter for customer service, and discuss the pros and cons.

From dating to takeaways, millennials demand instant gratification, so using a social networking site to make …

Posted in Ecommerce, Online Marketing, Social Media by Hayley Watson | 1 comment

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Top 5 Benefits of Accelerated Mobile Pages (AMP)

18 Mar

What is AMP?
Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding language (AMP HTML) to the table which works by restricting code to increase loading speed and reliability. At the …

Posted in Google, PPC, SEO, Website Design by Ben Gidney

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5 Influential Women of 2016 (so far….)

8 Mar

Happy International Women’s Day!

Today is a day to celebrate the achievements of incredible women across the world, and to take note of the steps forward they’ve taken to improve issues from maternity leave, equal pay and equal rights.

So let’s take a look at some of the most influential women …

Posted in Media Events by Penelope Phillips

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Simplify Your Content Marketing and Still Get Results

4 Mar

It is for good reason content marketing is talked about at such great lengths, it works and works well. Not only this, but successful content marketing doesn’t have to be resource heavy or be out of reach for smaller businesses. In fact, it is possible to create decent content that gets results …

Posted in Content Marketing, SEO by Richard Hanrahan

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Facebook Reactions Officially Launched

24 Feb

After over a year of hearing about it, Facebook has finally launched Reactions to the masses. Facebook newsfeeds around the world are about to be bombarded with colourful emojis as users are now able to “Like”, “Love”, “Haha”, “Sad” or “Angry” a Facebook post.

These new faces to the Facebook world …

Posted in Social Media by Hyacinth Guelas

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Global Change: Google Remove Ads on Right Side of Desktop Search Results

23 Feb

It’s probably the biggest change to Google Adwords in years. It has been confirmed that Google will be removing ads from the right side of its desktop search results and replacing them with additional ads on the top and bottom of the page. The change affects all queries in …

Posted in Adwords, PPC by Matthew Stratford

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How to make GIFs using Photoshop CS5

9 Feb

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them.

With so many online GIF-making sites it is easy to just use an automated GIF creator. But what if …

Posted in Content Marketing, Online Marketing, Social Media by Felicity Ferguson

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