Conversion Rate Optimisation (CRO) has received a surge in popularity in recent months. If you’re in the marketing sector, you very well may have heard of it before and dismissed it as just another industry acronym. Well we are here to tell you to rewind and rethink your opinions …
Nofollow attribute could help with crawl budgets for large websites
Through a conversation between Google’s Gary Illyes and an SEO on Twitter, it turns out that using the “nofollow” attribute can help with crawl budget issues.
In the conversation, Illyes stated that this would only have a significant effect on large …
Google’s New Interface
Google has confirmed that they are developing a new design and look for the search user interface on desktop. Apparently the new design has a boxy-look like a mobile user interface, but despite this Google is still trying this new look, so we will definitely see further …
New Features in Google My Business
Google is continuing its process of adding new features to Google My Business, and in this case it concerns the new settings for business notification.
Now, the system allows users to configure when and how (i.e. email, mobile or both) they prefer to get notifications, …
Webmaster recommendations about the mobile first index are on the way
We have already covered the topic of Google’s mobile first index in the previous roundup; a new implementation that will look primarily at mobile content instead of desktop.
This has brought many questions to the surface for webmasters, so Google …
Google’s search is already huge and it’s still growing
Google is constantly growing and evolving, and now the company has chosen to show us an example of this through their ‘How Search Works’ page; Google has announced that they already kno of over 130 trillion pages in the web, and …
Google’s mobile-first indexing
Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.
Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …
Decision day has arrived, and right now the people of the USA are casting their votes in one of the most prolific election campaigns of all time.
The rivals have pulled out all the stops in the run up to the big day, with Clinton bringing out stars Madonna and …
5 ingredients for the perfect PPC meal
Columnist Fredrick Valleys reports on what characteristics the best performing ads had in common. This all sprouted from a case study to analyse what great performing ETA’s have in common by looking at 700 accounts, 1.2 million ads and over a billion …
Search Ad specializations have expired?
Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.
This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …