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Nofollow Attribute Could Help With Crawl Budgets – Digital Marketing Roundup

19 Dec

Nofollow attribute could help with crawl budgets for large websites

Through a conversation between Google’s Gary Illyes and an SEO on Twitter, it turns out that using the “nofollow” attribute can help with crawl budget issues.

In the conversation, Illyes stated that this would only have a significant effect on large …

Posted in Digital Marketing, Google, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Film and TV Show Ratings on Google – Digital Marketing Roundup

9 Dec

Google’s New Interface

Google has confirmed that they are developing a new design and look for the search user interface on desktop. Apparently the new design has a boxy-look like a mobile user interface, but despite this Google is still trying this new look, so we will definitely see further …

Posted in Adwords, Analytics, Content Marketing, Digital Marketing, Google, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Content Keywords Feature is out of Google Search Console – Digital Marketing Roundup

5 Dec

New Features in Google My Business

Google is continuing its process of adding new features to Google My Business, and in this case it concerns the new settings for business notification.

Now, the system allows users to configure when and how (i.e. email, mobile or both) they prefer to get notifications, …

Posted in Adwords, Content Marketing, Digital Marketing, Google, Mobile, PPC, SEO, Social Media by Rodrigo Lasanta

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AdWords Price Extensions on Desktop – Digital Marketing Roundup

25 Nov

Webmaster recommendations about the mobile first index are on the way

We have already covered the topic of Google’s mobile first index in the previous roundup; a new implementation that will look primarily at mobile content instead of desktop.

This has brought many questions to the surface for webmasters, so Google …

Posted in Adwords, Analytics, Digital Marketing, Google, Mobile, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Google´s Search is Already Huge and It’s Still Growing – Digital Marketing Roundup

21 Nov

Google’s search is already huge and it’s still growing

Google is constantly growing and evolving, and now the company has chosen to show us an example of this through their ‘How Search Works’ page; Google has announced that they already kno of over 130 trillion pages in the web, and …

Posted in Adwords, Content Marketing, Digital Marketing, Google, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Google´s Mobile-First Indexing – Digital Marketing Roundup

11 Nov

Google’s mobile-first indexing

Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.

Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …

Posted in Adwords, Analytics, Content Marketing, Digital Marketing, Ecommerce, Google, Mobile, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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SEO Audit: Trump Vs Hillary

8 Nov

Decision day has arrived, and right now the people of the USA are casting their votes in one of the most prolific election campaigns of all time.
The rivals have pulled out all the stops in the run up to the big day, with Clinton bringing out stars Madonna and …

Posted in Digital Marketing, SEO by Felicity Ferguson

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Damaging Content and the Effects on Your Reputation – Digital Marketing Roundup

4 Nov

5 ingredients for the perfect PPC meal

Columnist Fredrick Valleys reports on what characteristics the best performing ads had in common. This all sprouted from a case study to analyse what great performing ETA’s have in common by looking at 700 accounts, 1.2 million ads and over a billion …

Posted in Blogging, Brand Reputation, Content Marketing, Digital Marketing, Google, PPC, SEO, Social Media, Uncategorized by Esi Durowaah | 1 comment

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The Discussion Around the Effectiveness of the AMP – Digital Marketing Roundup

1 Nov

Search Ad specializations have expired?

Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.

This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …

Posted in Adwords, Analytics, Content Marketing, Digital Marketing, Google, Online Marketing, PPC, PR, SEO, Social Media by Rodrigo Lasanta

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7 Tricks and Treats for Your Halloween Twitter Campaign

31 Oct

Happy Halloween! It’s the holiday when social media turns into a real bloodbath, with carved pumpkins, spooky outfits, and creepy gifs taking over our Twitter feeds.

Goblins and ghouls aside, there’s nothing scarier to digital marketers than a dead Twitter handle. So we’ve put together a list of quick fixes …

Posted in Content Marketing, Digital Marketing, Ecommerce, Online Marketing, Social Media by Hayley Watson

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