Even if you haven’t heard of the term “listicle”, you've definitely read one. While the format isn't exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them o...
If you are like most marketers, you probably don’t measure your content marketing properly. You may even ask yourself: “Is my content marketing driving revenue? And if so, how do I know i...
If you are an ecommerce brand, you need the right marketing strategy to grow your business. A sound ecommerce strategy can help you build brand awareness, obtain new customers and drive c...
In this article, we will show you how to manage an integrated PPC campaign on search and social media to increase your conversions. If you’re like most marketers, you are probably overwhe...
Your content needs to accomplish two goals – persuade your target audience to buy and get traffic But how do you do it? If your current traffic doesn’t convert or you don’t know how to ge...
Every other year a few voices from distant corners of the marketing world whisper that SEO is dying. What these people fail to understand is that Panda and Penguin updates only killed spa...
If you want to know how to improve your SEO rankings in 2019 and grow your business, you’ve come to the right place. The search algorithm is a complex beast. Google claims to use over 200...
Find out today how Digivate utilises the power of neuromarketing and evidence-based science to help you achieve quicker and better results.
It was recently said that any competitive website should change or update its design every two years. Also, with regular Google algorithm updates, there are certainly benefits to refreshi...
Top London agencies Energy House Digital (Paid Search and Development), Neuro Web Marketing (Psychology based CRO, UX and SEO) and Digivate (SEO and Development) have today announced thei...
The debate about whether guest posting brings any value to your site or business has been going on for years. People either don’t see any real value come from their own guest posting effo...
Conversion Rate Optimisation (CRO) has received a surge in popularity in recent months. If you’re in the marketing sector, you very well may have heard of it before and dismissed it as ju...
This article will let you in on how the UK political landscape has been changed forever thanks to expert driven user research and strategic social media management, and how social media c...
Voxburner ‘s 2017 Youth Trends Research Report – Newly Released Data On the 21st – 22nd of March, Voxburner will be hosting their annual European Youth Marketing Strategy Festival, the la...
Happy Halloween! It’s the holiday when social media turns into a real bloodbath, with carved pumpkins, spooky outfits, and creepy gifs taking over our Twitter feeds. Goblins and ghouls as...
Consumers are being given more and more choice when it comes to ordering food online. What companies Just Eat and Hungry House started with their high street takeaway delivery has now mor...
Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push ...
It’s probably the biggest change to Google Adwords in years. It has been confirmed that Google will be removing ads from the right side of its desktop search results and replacing them wi...
Seasonal sales like Black Friday are huge opportunities for online businesses, with an increasing amount of people opting to shop online during these periods, instead of hitting the high ...
You create a blog, design it, create content, share it on social media. And…nothing. It just waits, huddled away, hoping somebody will click on it. Occasionally you post something,...
Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last...
GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them. W...
So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challengi...
If you’ve been wandering around your Google Analytics of late, you may have noticed an unusual spike in your overview; most readily seen in your bounce rate and traffic statistics having ...
As tech giant Apple launches its own support handle, we ask if it’s now obligatory for businesses to use Twitter for customer service, and discuss the pros and cons. From dating to takeaw...
What is AMP? Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding langua...
Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… ...
SEO can be incredibly overwhelming to those new to it, with practices constantly being updated, and conflicting opinions coming from every corner of the globe. Beginners may find that eve...
It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficie...
PPC doesn’t have to be boring! In the data driven world of paid search it’s easy to forget how to be creative. A fun, innovative and well executed PPC campaign can work wonde...
Launching a new website in 2015? Congratulations! Although launching a new site can be a slightly stressful experience, it can also be tremendously exciting. There are few better feelings...
“Google penalty… Manual action… Unnatural links.” (Oh, gosh! What do we do now? How long will it take to recover?) It’s a horrible feeling. For a business ow...
In the past I’ve visited many sites and blogs trying to find easy guides to help me manage my PPC accounts. Although I have a technical background, certain tutorials tend to drag on quite...
With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the gre...
What is a Google Penalty? Google uses links to measure the topic and value of pages on the web and it was perhaps inevitable that some people would build links to pages they wanted to do ...
If you are a small business operating in a fixed location and you are not doing local SEO, you’re missing out big time. The number of localised searches conducted on personal computers ha...
Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging. In particular, it can be tricky to make everythi...
Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very ...
With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PP...
More than ever people are accessing content on the move, with mobile devices fast becoming our primary way of accessing information. If you want people to buy your products, use your serv...
Getting buyers to visit, buy and keep buying is the essence of marketing for websites selling things online. When people share your content with their friends, your campaigns gain far mor...
There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli) Don’t try this at home kids. I don’t advocate the use of hostile SEO under ...
Many traditional marketing models now seem ancient and obsolete. New strategic models are needed – not just for text books and academics but for managers. Businesses need practical ...
If you’re wondering how to take your pay-per-click search engine marketing campaign to the next level then Google Adwords Ad Extensions may help. Ad Extensions provide extra information o...
Some in-house SEO professionals are excellent but smart brands hire a good SEO agency. These are the main reasons why an agency is best for your brand: 1. Superior strategic leadership En...
Do you have a transactional website that could benefit from more exposure through Paid Search Marketing (PPC)? If so, the good news is that everyone can do PPC. It doesn’t require a...
Many impressions but no conversions or good conversion rate but few impressions? Here’s how to classify your PPC Ad Groups to help your decision-making process when optimising a campaign....
Social media can be a strong linkbuilding tool for brands and if you’re not currently using it you could be missing out on some golden opportunities. Here’s a quick summary of how to harn...
Starting a business can be daunting and building a strong online presence from nothing can seem almost impossible in the early days. Success requires a heady mix of technology and marketi...
Directory submissions aren’t dead. In fact building links from high quality, localised and industry relevant directories might just be one of the most overlooked tactics in the modern SEO...
Whatever your business, there are four compelling reasons to invest a significant portion of your marketing effort into the generation and promotion of good content tailored for your audi...
When a site already ranks for a keyword you’re targeting Make sure you: Target the same URL that’s already ranking: not the homepage, or another page you think could rank – unless t...
SEO (Search Engine Optimisation) represents the best investment available for your marketing budget because: Every month’s SEO investment generates visits and sales and the effects ...
An effective website shares common goals with its users – and makes it simple for those goals to be achieved. (Possible goals include a sale, a donation, or simply the delivery of i...
If you’re a senior marketer then probably you urgently need to read this. FACT: search engines have been around for the best part of 20 years. If you haven’t got a well-establ...
Do pages on your website sometimes present users with an intrusive pop-up, an ad, a registration form? Before you let them see the content? When people click on a link or visit a page and...
There are some truly excellent Search Engine Optimisation agencies out there, delivering strong and sustainable growth in search engine traffic and sales for their clients. But unfortunat...
Search Engine Optimisation (SEO) is revealed below as a hierarchy of needs – a pyramid of inter-dependent and complimentary fundamental requirements. SEO: A Hierarchy of Needs Like ...
Have you Googled your brand name recently? Why not try it now? Take a good look at what’s on pages one and two! Prominent customer complaints can harm your business by turning off custome...
If the goal of your PPC campaigns is to acquire new B2B clients or to build brand awareness targeting key decision makers , LinkedIn, with its 120M worldwide members and 7.9M decision mak...
“Negative Keywords” are customer search queries you DO NOT want your business to be found for in the search engines. For example, let’s say you are bidding on the key-ph...
Mobile search is big and getting bigger fast. It already accounts for 10% of all Google’s search traffic and this is on course to rise to 16% by the end of 2011. This rapid growth shows n...
Utilising video is a great way to gain exposure and expand your reach further. It is also a great way to drive traffic to your site, build links, own more real estate in the SERPs ...
Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variet...
Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search ex...
Businesses all over the globe are becoming increasingly interested in Search Engine Optimisation, captivated by its many methods for engaging with target markets and resultant huge potent...
As interactivity on the web increases dramatically so does the occasionally worrying subject of people placing negative comments about your business. Online reputation management is incre...
Suppose you see great chasms of unused marketing space abroad in other countries and just know you want that success, and fast. Even if good competition exists you still think success can...
Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Cam...
Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to ...
As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of...
Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the ...
If you are at all interested in utilising search engines for increasing your website’s online visibility you really should take some time out to understand and prepare for their ‘spiders’...
Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an e...
Affiliate Marketing: Discount Codes and Cash Backs, Friend or Foe? Let’s be honest, the majority of online success stories have come about from the basic concept of affiliate marketing. A...
Following on from last week’s post about the evolution of our email inboxes, we provide you with some insight into how to improve communication of email marketing campaigns with little ef...
I once heard someone refer to social media as the ‘blob’; it is everything and everything is it. The meaning of this is obvious and vague at the same time. Everything online that can refe...
