Google´s Mobile-First Indexing – Digital Marketing Roundup

Google’s mobile-first indexing

Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.

Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …

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SEO Audit: Trump Vs Hillary

SEO audit image

Decision day has arrived, and right now the people of the USA are casting their votes in one of the most prolific election campaigns of all time.
The rivals have pulled out all the stops in the run up to the big day, with Clinton bringing out stars Madonna and …

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Damaging Content and the Effects on Your Reputation – Digital Marketing Roundup

5 ingredients for the perfect PPC meal

Columnist Fredrick Valleys reports on what characteristics the best performing ads had in common. This all sprouted from a case study to analyse what great performing ETA’s have in common by looking at 700 accounts, 1.2 million ads and over a billion …

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The Discussion Around the Effectiveness of the AMP – Digital Marketing Roundup

Search Ad specializations have expired?

Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.

This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …

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7 Tricks and Treats for Your Halloween Twitter Campaign

halloween content

Happy Halloween! It’s the holiday when social media turns into a real bloodbath, with carved pumpkins, spooky outfits, and creepy gifs taking over our Twitter feeds.

Goblins and ghouls aside, there’s nothing scarier to digital marketers than a dead Twitter handle. So we’ve put together a list of quick fixes …

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Google AdWords Click-To-Text Message Extension to go Live – Digital Marketing Roundup

Optimizing visuals will become even more key

Nowadays, visual-centric technologies are taking huge presence in our lives. Augmented, virtual and mixed reality are providing more immersive experiences, that bring new ways of communication for us. So what does this mean for SEO?

Visual technologies point to a future of search that …

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Workplace: a New Way to Work Provided by Facebook – Digital Marketing Roundup

Panda and Penguin and Links! Oh my!

Just as Dorothy once did, brands have been walking down Google’s yellow brick road, leading users towards achieving brand success while tackling a variety of obstacles that have understanding human behaviour online a much harder process. A brands biggest aim is to …

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5 Steps to Make Your Site Epic this Black Friday

Seasonal sales like Black Friday are huge opportunities for online businesses, with an increasing amount of people opting to shop online during these periods, instead of hitting the high streets. Online retailers and businesses need to ensure they know how to prepare their sites, and ensure they’re running at …

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Google Penguin no Longer Penalizes for Bad Links – Digital Marketing Roundup

Google Penguin no longer penalizes for bad links

Google has announced the release of Penguin Update 4.0, a more granular version that runs in real time. From the new facts that this update has brought, we would like to highlight that Google Penguin is now ignoring/devaluing the bad links instead …

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Pinterest Advertising – How to Make it Work for You

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challenging time for marketers and advertisers.

After the initial excitement, the Digivate team sat back and thought to ourselves ‘How do I speak …

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