6 Greatest Benefits of SEO – Why SEO is More Relevant Than Ever

search marketing

Every other year a few voices from distant corners of the marketing world whisper that SEO is dying.

What these people fail to understand is that Panda and Penguin updates only killed spammy elements of SEO forcing the industry to evolve and mature into fully grown-up customer-centric marketing discipline it …

Keep Reading

5 Essential SEO Ranking Factors: What Really Matters in 2019?

seo rankings factors 2019

If you want to know how to improve your SEO rankings in 2019 and grow your business, you’ve come to the right place.

The search algorithm is a complex beast.

Google claims to use over 200 ranking factors when evaluating which pages rank as the best possible results for different searcher …

Keep Reading

One Thing Everyone Forgets When Migrating or Launching a New Website

It was recently said that any competitive website should change or update its design every two years.

Also, with regular Google algorithm updates, there are certainly benefits to refreshing your site to improve user experience and maximise conversions.

However, there is a crucial element that tends to fall through the cracks.  …

Keep Reading

So You Think Guest Posting Isn’t Worth Your Time? Think Again…..

The debate about whether guest posting brings any value to your site or business has been going on for years. People either don’t see any real value come from their own guest posting efforts, or they can’t see the benefit in setting aside time to write articles for other people, …

Keep Reading

How Combining SEO and Conversion Rate Optimisation Can Double Your Online Revenue

Conversion Rate Optimisation (CRO) has received a surge in popularity in recent months. If you’re in the marketing sector, you very well may have heard of it before and dismissed it as just another industry acronym. Well we are here to tell you to rewind and rethink your opinions …

Keep Reading

How to Avoid Eating Yourself – Keyword Cannibalisation

Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push the impacted pages off the first page of the SERPS, crippling their organic search performance. Simply …

Keep Reading

Google AdWords Click-To-Text Message Extension to go Live – Digital Marketing Roundup

Optimizing visuals will become even more key

Nowadays, visual-centric technologies are taking huge presence in our lives. Augmented, virtual and mixed reality are providing more immersive experiences, that bring new ways of communication for us. So what does this mean for SEO?

Visual technologies point to a future of search that makes …

Keep Reading

AdWords Price Extensions on Desktop – Digital Marketing Roundup

Webmaster recommendations about the mobile first index are on the way

We have already covered the topic of Google’s mobile-first index in the previous roundup; a new implementation that will look primarily at mobile content instead of desktop.

This has brought many questions to the surface for webmasters, so Google has …

Keep Reading

Google´s Search is Already Huge and It’s Still Growing – Digital Marketing Roundup

Google’s search is already huge and it’s still growing

Google is constantly growing and evolving, and now the company has chosen to show us an example of this through their ‘How Search Works’ page; Google has announced that they already know of over 130 trillion pages in the web, and …

Keep Reading

Nofollow Attribute Could Help With Crawl Budgets – Digital Marketing Roundup

Nofollow attribute could help with crawl budgets for large websites

Through a conversation between Google’s Gary Illyes and an SEO on Twitter, it turns out that using the “nofollow” attribute can help with crawl budget issues.

In the conversation, Illyes stated that this would only have a significant effect on large …

Keep Reading