Even if you haven’t heard of the term “listicle”, you've definitely read one. While the format isn't exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them o...
Every other year a few voices from distant corners of the marketing world whisper that SEO is dying. What these people fail to understand is that Panda and Penguin updates only killed spa...
If you want to know how to improve your SEO rankings in 2019 and grow your business, you’ve come to the right place. The search algorithm is a complex beast. Google claims to use over 200...
It was recently said that any competitive website should change or update its design every two years. Also, with regular Google algorithm updates, there are certainly benefits to refreshi...
The debate about whether guest posting brings any value to your site or business has been going on for years. People either don’t see any real value come from their own guest posting effo...
Conversion Rate Optimisation (CRO) has received a surge in popularity in recent months. If you’re in the marketing sector, you very well may have heard of it before and dismissed it as ju...
Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push ...
You create a blog, design it, create content, share it on social media. And…nothing. It just waits, huddled away, hoping somebody will click on it. Occasionally you post something,...
What is AMP? Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding langua...
Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… ...
SEO can be incredibly overwhelming to those new to it, with practices constantly being updated, and conflicting opinions coming from every corner of the globe. Beginners may find that eve...
It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficie...
Launching a new website in 2015? Congratulations! Although launching a new site can be a slightly stressful experience, it can also be tremendously exciting. There are few better feelings...
“Google penalty… Manual action… Unnatural links.” (Oh, gosh! What do we do now? How long will it take to recover?) It’s a horrible feeling. For a business ow...
In the past I’ve visited many sites and blogs trying to find easy guides to help me manage my PPC accounts. Although I have a technical background, certain tutorials tend to drag on quite...
What is a Google Penalty? Google uses links to measure the topic and value of pages on the web and it was perhaps inevitable that some people would build links to pages they wanted to do ...
If you are a small business operating in a fixed location and you are not doing local SEO, you’re missing out big time. The number of localised searches conducted on personal computers ha...
Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging. In particular, it can be tricky to make everythi...
Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very ...
With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PP...
There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli) Don’t try this at home kids. I don’t advocate the use of hostile SEO under ...
Some in-house SEO professionals are excellent but smart brands hire a good SEO agency. These are the main reasons why an agency is best for your brand: 1. Superior strategic leadership En...
Starting a business can be daunting and building a strong online presence from nothing can seem almost impossible in the early days. Success requires a heady mix of technology and marketi...
Directory submissions aren’t dead. In fact building links from high quality, localised and industry relevant directories might just be one of the most overlooked tactics in the modern SEO...
Whatever your business, there are four compelling reasons to invest a significant portion of your marketing effort into the generation and promotion of good content tailored for your audi...
When a site already ranks for a keyword you’re targeting Make sure you: Target the same URL that’s already ranking: not the homepage, or another page you think could rank – unless t...
SEO (Search Engine Optimisation) represents the best investment available for your marketing budget because: Every month’s SEO investment generates visits and sales and the effects ...
If you’re a senior marketer then probably you urgently need to read this. FACT: search engines have been around for the best part of 20 years. If you haven’t got a well-establ...
Do pages on your website sometimes present users with an intrusive pop-up, an ad, a registration form? Before you let them see the content? When people click on a link or visit a page and...
There are some truly excellent Search Engine Optimisation agencies out there, delivering strong and sustainable growth in search engine traffic and sales for their clients. But unfortunat...
Search Engine Optimisation (SEO) is revealed below as a hierarchy of needs – a pyramid of inter-dependent and complimentary fundamental requirements. SEO: A Hierarchy of Needs Like ...
Have you Googled your brand name recently? Why not try it now? Take a good look at what’s on pages one and two! Prominent customer complaints can harm your business by turning off custome...
Mobile search is big and getting bigger fast. It already accounts for 10% of all Google’s search traffic and this is on course to rise to 16% by the end of 2011. This rapid growth shows n...
Utilising video is a great way to gain exposure and expand your reach further. It is also a great way to drive traffic to your site, build links, own more real estate in the SERPs ...
Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variet...
Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search ex...
Businesses all over the globe are becoming increasingly interested in Search Engine Optimisation, captivated by its many methods for engaging with target markets and resultant huge potent...
Suppose you see great chasms of unused marketing space abroad in other countries and just know you want that success, and fast. Even if good competition exists you still think success can...
If you are at all interested in utilising search engines for increasing your website’s online visibility you really should take some time out to understand and prepare for their ‘spiders’...
Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an e...
