Digivate’s Guide to Developing Buyer Personas That are Actually Useful

Jan 20 · 4 min read | Posted in Digital Marketing by Tanya

Do you feel like your marketing efforts are falling on deaf ears? And no matter how hard you try, nobody is responding to your top-notch ad copy or content. The majority of marketers are shooting in the dark without having any understanding of what or why are they doing it. We live in an ad-heavy world. If ...

7 Things to Look Out for When Hiring an SEO Agency

May 19 · 4 min read | Posted in SEO

If you’re relying on billions of people to find you through Google search every, search engine optimisation (SEO) needs to be at the top of your priority list. If you want to increase web...

16 SEO Skills for Career Success [infographic]

Aug 26 · 8 min read | Posted in SEO

Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… ...

SEO Blogs for Beginners – The Essentials

Jun 16 · 3 min read | Posted in SEO

SEO can be incredibly overwhelming to those new to it, with practices constantly being updated, and conflicting opinions coming from every corner of the globe. Beginners may find that eve...

10 Productivity Tools that Power Our Agency

Jun 6 · 6 min read | Posted in Mobile

It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficie...

Analytics Event Tracking – 5 Step Guide

Jun 27 · 4 min read | Posted in PPC by José

In the past I’ve visited many sites and blogs trying to find easy guides to help me manage my PPC accounts. Although I have a technical background, certain tutorials tend to drag on quite...

3 Reasons Why Google’s Penalty Madness Must End

May 13 · 8 min read | Posted in SEO

What is a Google Penalty? Google uses links to measure the topic and value of pages on the web and it was perhaps inevitable that some people would build links to pages they wanted to do ...

Title and Meta Description Length Tool

Dec 10 · 2 min read | Posted in SEO

Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging. In particular, it can be tricky to make everythi...

10 Ways to Integrate Search, Social and Content

Nov 5 · 7 min read | Posted in PPC

Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very ...

12 SEO Warfare Tactics: Attack and Defence

Oct 26 · 5 min read | Posted in SEO

There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli) Don’t try this at home kids. I don’t advocate the use of hostile SEO under ...

10 Reasons SEO Agencies Do Better SEO (infographic)

Jun 21 · 7 min read | Posted in SEO

Some in-house SEO professionals are excellent but smart brands hire a good SEO agency. These are the main reasons why an agency is best for your brand: 1. Superior strategic leadership En...

8 SEO Tips for Startups

Jun 8 · 5 min read | Posted in SEO

Starting a business can be daunting and building a strong online presence from nothing can seem almost impossible in the early days. Success requires a heady mix of technology and marketi...

4 Reasons to Invest in Content (infographic)

May 17 · 6 min read | Posted in SEO

Whatever your business, there are four compelling reasons to invest a significant portion of your marketing effort into the generation and promotion of good content tailored for your audi...

3 BIG Dangers of Pop-Up Ads and Forms (infographic)

Mar 2 · 4 min read | Posted in SEO

Do pages on your website sometimes present users with an intrusive pop-up, an ad, a registration form? Before you let them see the content? When people click on a link or visit a page and...

14 Ways to Spot a Bad SEO Agency (infographic)

Jan 26 · 5 min read | Posted in SEO

There are some truly excellent Search Engine Optimisation agencies out there, delivering strong and sustainable growth in search engine traffic and sales for their clients. But unfortunat...

SEO: A Hierarchy of Needs (infographic)

Nov 29 · 2 min read | Posted in SEO

Search Engine Optimisation (SEO) is revealed below as a hierarchy of needs – a pyramid of inter-dependent and complimentary fundamental requirements. SEO: A Hierarchy of Needs Like ...

SEO for mobiles

Jun 18 · 2 min read | Posted in Google

Mobile search is big and getting bigger fast. It already accounts for 10% of all Google’s search traffic and this is on course to rise to 16% by the end of 2011. This rapid growth shows n...

SEO Strategy For Video

Jun 11 · 3 min read | Posted in SEO

  Utilising video is a great way to gain exposure and expand your reach further. It is also a great way to drive traffic to your site, build links, own more real estate in the SERPs ...

Online Reputation Campaign

Jun 8 · 2 min read | Posted in Brand Reputation

Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variet...

Sitelinks in google

Jun 5 · 3 min read | Posted in Brand Reputation

Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search ex...

Why are SEO Agencies so Effective?

Jun 30 · 3 min read | Posted in SEO

Businesses all over the globe are becoming increasingly interested in Search Engine Optimisation, captivated by its many methods for engaging with target markets and resultant huge potent...

Paid Search Marketing, Understanding It

Jun 16 · 4 min read | Posted in Adwords

Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an e...

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