Top 5 Benefits of Accelerated Mobile Pages (AMP)

What is AMP?
Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding language (AMP HTML) to the table which works by restricting code to increase loading speed and reliability. At the …

Keep Reading

16 SEO Skills for Career Success [infographic]

16 SEO Skills for Career Success

Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… yet again… SEO is perhaps the most fascinating digital discipline of all.

But little has been written about the skills …

Keep Reading

SEO Blogs for Beginners – The Essentials

Untitled-2

SEO can be incredibly overwhelming to those new to it, with practices constantly being updated, and conflicting opinions coming from every corner of the globe. Beginners may find that even when they finally understand a certain element of SEO, it can suddenly become old news, and they have to …

Keep Reading

10 Productivity Tools that Power Our Agency

toggl

It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficient, we use a tonne of different tools and apps that we’ve become pretty dependent …

Keep Reading

SEO News Round-Up: February 2015

Where did February go? Well, wherever it went, it went there fast. Another month of SEO news has come and gone and we’ve rounded up the best stories from the past 28 days and put them in one great post for your viewing pleasure. Enjoy!

 
Algorithm Updates
It was the second …

Keep Reading

Mobile Friendly Sites Rank Higher from April 21

April 21 Google Mobile Penalty

From April 21st Google will effectively penalise websites that are not mobile friendly.

By expanding their use of mobile-friendliness as a ranking signal their new algorithm will favour mobile-friendly sites at the expense of unfriendly ones – so mobile-unfriendly sites can expect to lose organic search rankings and traffic via …

Keep Reading

20 Link Building Opportunities for a New Website

Launching a new website in 2015? Congratulations! Although launching a new site can be a slightly stressful experience, it can also be tremendously exciting. There are few better feelings in business or life than going from nothing to something overnight. In effect, this is exactly what happens when you …

Keep Reading

10 Steps to Google Penalty Recovery (infographic)

10 Steps to Google Unnatural Link Penalty Recovery

“Google penalty… Manual action… Unnatural links.”
(Oh, gosh! What do we do now? How long will it take to recover?)
It’s a horrible feeling. For a business owner, manager or marketing professional, having your website get hit by a Google penalty can be one of the most terrifying experiences of your career.

It …

Keep Reading

Google’s New Manual Action Penalty for Thin Content

Google thin content manual action

Google has started specifically penalising websites for “having thin content with little or no added value”.

Penalties are issued in the form of a manual spam action with an email alert and a notice in Google Webmaster Tools – just like penalties for bad links.

The notice in Google Webmaster Tools and …

Keep Reading

Analytics Event Tracking – 5 Step Guide

In the past I’ve visited many sites and blogs trying to find easy guides to help me manage my PPC accounts. Although I have a technical background, certain tutorials tend to drag on quite a bit and can be filled with waffle.

I have found many tutorials regarding event tracking, …

Keep Reading