So You Think Guest Posting Isn’t Worth Your Time? Think Again…..

The debate about whether guest posting brings any value to your site or business has been going on for years. People either don’t see any real value come from their own guest posting efforts, or they can’t see the benefit in setting aside time to write articles for other people, …

Keep Reading

7 Tricks and Treats for Your Halloween Twitter Campaign

halloween content

Happy Halloween! It’s the holiday when social media turns into a real bloodbath, with carved pumpkins, spooky outfits, and creepy gifs taking over our Twitter feeds.

Goblins and ghouls aside, there’s nothing scarier to digital marketers than a dead Twitter handle. So we’ve put together a list of quick fixes …

Keep Reading

Google´s Search is Already Huge and It’s Still Growing – Digital Marketing Roundup

Google’s search is already huge and it’s still growing

Google is constantly growing and evolving, and now the company has chosen to show us an example of this through their ‘How Search Works’ page; Google has announced that they already know of over 130 trillion pages in the web, and …

Keep Reading

Workplace: a New Way to Work Provided by Facebook – Digital Marketing Roundup

Panda and Penguin and Links! Oh my!

Just as Dorothy once did, brands have been walking down Google’s yellow brick road, leading users towards achieving brand success while tackling a variety of obstacles that have understanding human behaviour online a much harder process. A brands biggest aim is to …

Keep Reading

How To Optimise Your Blog For Search Engines And Users

demographics graph

You create a blog, design it, create content, share it on social media. And…nothing. It just waits, huddled away, hoping somebody will click on it. Occasionally you post something, but otherwise it is just the inconvenient embarrassment of the office. It sits there, losing authority, slowly sinking into internet obscurity.

There …

Keep Reading

Google´s Mobile-First Indexing – Digital Marketing Roundup

Google’s mobile-first indexing

Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.

Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …

Keep Reading

Google Penguin no Longer Penalizes for Bad Links – Digital Marketing Roundup

Google Penguin no longer penalizes for bad links

Google has announced the release of Penguin Update 4.0, a more granular version that runs in real time. From the new facts that this update has brought, we would like to highlight that Google Penguin is now ignoring/devaluing the bad links instead …

Keep Reading

The Power of Listicles

AU9LJF62Y8

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable.

Buzzfeed doing what they …

Keep Reading

Film and TV Show Ratings on Google – Digital Marketing Roundup

Google’s New Interface

Google has confirmed that they are developing a new design and look for the search user interface on desktop. Apparently the new design has a boxy-look like a mobile user interface, but despite this Google is still trying this new look, so we will definitely see further …

Keep Reading

How to make GIFs using Photoshop CS5

Cake featured Image

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them.

With so many online GIF-making sites it is easy to just use an automated GIF creator. But what if …

Keep Reading