Best Practice: Product Purchase Pages

The problem with product page layouts is that there is no one ‘right’ answer. Each website does it differently depending on preferences, yet this does not mean that they are all the best they could be.

You could spend a lot of time implementing pages that describe your product, its …

Keep Reading

5 Steps to Make Your Site Epic this Black Friday

Seasonal sales like Black Friday are huge opportunities for online businesses, with an increasing amount of people opting to shop online during these periods, instead of hitting the high streets. Online retailers and businesses need to ensure they know how to prepare their sites, and ensure they’re running at …

Keep Reading

Google’s mobile-friendly algorithm boost has rolled out – Digital Marketing Roundup

Bing confirms testing Twitter results in search results listings

While Google search results already feature Twitter Tweets, Bing is now trialling a similar addition, as Search Engine Land reports.

Google’s mobile-friendly algorithm boost has rolled out

Designed to give a ranking boost to mobile-friendly websites in mobile search results, Google’s algorithm update …

Keep Reading

How To Optimise Your Blog For Search Engines And Users

demographics graph

You create a blog, design it, create content, share it on social media. And…nothing. It just waits, huddled away, hoping somebody will click on it. Occasionally you post something, but otherwise it is just the inconvenient embarrassment of the office. It sits there, losing authority, slowly sinking into internet obscurity.

There …

Keep Reading

Apple brings Siri to Mac – Digital Marketing Roundup

Apple brings Siri to Mac, new exposure for non-Google search engines

Google is not set to be the default provider as the Siri digital assistant moves to Mac desktops. The change will mean more exposure to Bing, Yelp and other partners that Siri taps into. However, Google has announced that …

Keep Reading

Digivate Launches New Web Analytics Consulting Service

In order to manage your digital marketing assets properly, you need to know what is and what isn’t working well for you, so you can plan effectively. Data collection and analysis using Google Analytics/Universal Analytics is the foundation of any solid digital strategy, enabling you to highlight and monitor …

Keep Reading

Google´s Mobile-First Indexing – Digital Marketing Roundup

Google’s mobile-first indexing

Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.

Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …

Keep Reading

Google Penguin no Longer Penalizes for Bad Links – Digital Marketing Roundup

Google Penguin no longer penalizes for bad links

Google has announced the release of Penguin Update 4.0, a more granular version that runs in real time. From the new facts that this update has brought, we would like to highlight that Google Penguin is now ignoring/devaluing the bad links instead …

Keep Reading

Facebook’s Attempt to Get Rid of Any Clickbait – Digital Marketing Roundup

Facebook will be Changing their Newsfeed in an Attempt to get rid of any Clickbait

Facebook has decided to make significant changes to their algorithm in order to get rid of any pages or posts enticing readers to click on “spammy” headlines. The new algorithm will scan phrases within …

Keep Reading

YouTube Launches 6 Second Mobile Ads – Digital Marketing Roundup

YouTube Launches 6 Second Mobile Ads

50% of 18-49-year-olds now watch videos on their phones. So this month, YouTube is launching a new “Bumper ad” feature: 6-second advertisement slots on mobile videos. YouTube parent Google has claimed that these Bumper ads are idea for driving wide reach and frequency, and …

Keep Reading