Social Media Archives

Digivate’s Guide to Developing Buyer Personas That are Actually Useful

Jan 20 · 4 min read | Posted in Digital Marketing by Tanya

Do you feel like your marketing efforts are falling on deaf ears? And no matter how hard you try, nobody is responding to your top-notch ad copy or content. The majority of marketers are shooting in the dark without having any understanding of what or why are they doing it. We live in an ad-heavy world. If ...

How to Use TikTok for Ecommerce Marketing

May 20 · 4 min read | Posted in Social Media by Tanya

For many, TikTok is a mere recreation – even a passing fad. But one thing is for sure: TikTok is the fastest growing social media platform in history with over 2 billion downloads and 689...

The No #1 Reason You Should Advertise on Facebook

Oct 4 · 4 min read | Posted in Social Media by Tanya

Why bother advertising on Facebook? Firstly, Facebook is a big part of everyone’s lives. 20% of the world’s population (that’s 1.5 billion people of all ages) are spending an average of 3...

An Idiot’s Guide to Social Media: Facebook for Begi...

Jun 20 · 3 min read | Posted in Social Media

So here we are. Once again we’re delving into the ever-changing world of social media to provide you with the basics to get you started on your social media strategy. So without further a...

Social Media Is Mightier Than the Political Sword

Jun 12 · 2 min read | Posted in Brand Reputation by Penelope

This article will let you in on how the UK political landscape has been changed forever thanks to expert driven user research and strategic social media management, and how social media c...

7 Tricks and Treats for Your Halloween Twitter Campaign

Oct 31 · 5 min read | Posted in Content Marketing

Happy Halloween! It’s the holiday when social media turns into a real bloodbath, with carved pumpkins, spooky outfits, and creepy gifs taking over our Twitter feeds. Goblins and ghouls as...

How to make GIFs using Photoshop CS5

Jun 9 · 3 min read | Posted in Content Marketing

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them. W...

Pinterest Advertising – How to Make it Work for You

Jun 3 · 5 min read | Posted in Content Marketing by Penelope

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challengi...

6 Social Media Podcasts You Should Be Listening To

Jun 1 · 5 min read | Posted in Social Media

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount o...

The Pros and Cons of Using Twitter for Customer Service

Mar 23 · 5 min read | Posted in Ecommerce

As tech giant Apple launches its own support handle, we ask if it’s now obligatory for businesses to use Twitter for customer service, and discuss the pros and cons. From dating to takeaw...

Instagram Tips & Tricks: Don’t take another photo wit...

Jun 30 · 11 min read | Posted in Social Media

With over 300 million users Worldwide and an average of 70 million photos uploaded every day, it can be hard to cut through the huge amount of content posted on Instagram. The platform ha...

5 Google Doodles We Still Remember

Jun 20 · 2 min read | Posted in Social Media

Since the very first Doodle in 1998, there have been over 2000 Google Doodles and counting. From artists to astronauts, Google have been celebrating birthdays, holiday and all manner of s...

10 Productivity Tools that Power Our Agency

Jun 6 · 6 min read | Posted in Mobile

It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficie...

An Idiot’s Guide to Social Media: Pinterest for Beg...

Jun 30 · 4 min read | Posted in Social Media

So you read our last two posts and decided you just couldn’t get enough eh? Well welcome back to our social media series; we’re bringing you quick idiot’s guides to social media sites to ...

An Idiot’s Guide to Social Media: An Infographic

Jun 21 · < 1 min read | Posted in Social Media

So now, the time has come, and now we face, the final curtain. Yes it’s true, we’ve reached the end of our social media series and we’ve compiled some of the best statistics we could find...

An Idiot’s Guide to Social Media: Twitter For Begin...

Jun 7 · 3 min read | Posted in Social Media

If you’re a business owner, or you’re that poor sod whose boss has just breathed down their neck to say “I think you should do some social media for the company”, fear not – weR...

The Social Media Empire [infographic]

Jun 2 · < 1 min read | Posted in Social Media

Building a Social Media empire isn’t easy. The most powerful names of Social Media weren’t formed by keeping themselves to themselves. A brilliant idea isn’t enough to s...

10 Ways to Integrate Search, Social and Content

Nov 5 · 7 min read | Posted in PPC

Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very ...

5 Simple Tips for Creating an Engaging Blog

Jun 13 · 5 min read | Posted in Social Media

Starting a personal blog may be something anyone can do, but not everyone can make it a success. It is not something that happens over night either, and it does not happen without a fair ...

Social Media Domination: 10 Essential Tips

Jan 6 · 5 min read | Posted in Social Media

Everybody knows their business should be more active on social media channels like Facebook and Twitter, but it’s not always easy to know where to start. Companies who have built th...

Online reputation: negative search results

Nov 15 · 3 min read | Posted in Brand Reputation

Have you Googled your brand name recently? Why not try it now? Take a good look at what’s on pages one and two! Prominent customer complaints can harm your business by turning off custome...

SEO Strategy For Video

Jun 11 · 3 min read | Posted in SEO

Utilising video is a great way to gain exposure and expand your reach further. It is also a great way to drive traffic to your site, build links, own more real estate in the SERPs ...

Why Should You Know About Canonical Tags?

Jun 27 · 2 min read | Posted in Social Media

The top 3, soon to be 2, search engines announced back in 2009 that they were all going to support “canonical URL tags” in an effort to help webmasters eliminate the common problem of dup...

The Importance of Natural Momentum

Jun 23 · < 1 min read | Posted in Social Media

Momentum is a crucial factor when undergoing a PR or content strategy to grow the authority and strength of a domain. After analysing the competition for non-paid search and understanding...

YouTube’s New Enhanced Channel

Jun 6 · 2 min read | Posted in Brand Reputation

I once heard someone refer to social media as the ‘blob’; it is everything and everything is it. The meaning of this is obvious and vague at the same time. Everything online that can refe...

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