Google Penguin no Longer Penalizes for Bad Links – Digital Marketing Roundup

Google Penguin no longer penalizes for bad links

Google has announced the release of Penguin Update 4.0, a more granular version that runs in real time. From the new facts that this update has brought, we would like to highlight that Google Penguin is now ignoring/devaluing the bad links instead …

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Film and TV Show Ratings on Google – Digital Marketing Roundup

Google’s New Interface

Google has confirmed that they are developing a new design and look for the search user interface on desktop. Apparently the new design has a boxy-look like a mobile user interface, but despite this Google is still trying this new look, so we will definitely see further …

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How to make GIFs using Photoshop CS5

Cake featured Image

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them.

With so many online GIF-making sites it is easy to just use an automated GIF creator. But what if …

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The Hypnosis of Pokémon Go

The launch of the new Pokémon Go app a couple of months back opened the doors to a digital revolution, completely hypnotising people across the world.

The app built on Niantic’s real-world gaming platform uses real-life locations to encourage users to go out into the world to find and catch …

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Betting on Football Conference 2016 – Round Up

First of all we’d just like to say a huge thanks to Sports Betting Community (SBC) for putting on this great event. It was their third year running this conference and it is a growing success.

Being a full-service digital marketing agency we work with multiple clients across many different …

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Content Keywords Feature is out of Google Search Console – Digital Marketing Roundup

New Features in Google My Business

Google is continuing its process of adding new features to Google My Business, and in this case, it concerns the new settings for business notification.

Now, the system allows users to configure when and how (i.e. email, mobile or both) they prefer to get notifications, regarding …

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Damaging Content and the Effects on Your Reputation – Digital Marketing Roundup

5 ingredients for the perfect PPC meal

Columnist Fredrick Valleys reports on what characteristics the best performing ads had in common. This all sprouted from a case study to analyse what great performing ETA’s have in common by looking at 700 accounts, 1.2 million ads and over a billion …

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Pinterest Advertising – How to Make it Work for You

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challenging time for marketers and advertisers.

After the initial excitement, the Digivate team sat back and thought to ourselves ‘How do I …

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6 Social Media Podcasts You Should Be Listening To

Image via Patrick Breitenbach (CC Licence)

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount of time for reading up on the …

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The Discussion Around the Effectiveness of the AMP – Digital Marketing Roundup

Search Ad specializations have expired?

Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.

This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …

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