Apple brings Siri to Mac – Digital Marketing Roundup

Apple brings Siri to Mac, new exposure for non-Google search engines

Google is not set to be the default provider as the Siri digital assistant moves to Mac desktops. The change will mean more exposure to Bing, Yelp and other partners that Siri taps into. However, Google has announced that …

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Digivate Launches New Web Analytics Consulting Service

In order to manage your digital marketing assets properly, you need to know what is and what isn’t working well for you, so you can plan effectively. Data collection and analysis using Google Analytics/Universal Analytics is the foundation of any solid digital strategy, enabling you to highlight and monitor …

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Google´s Mobile-First Indexing – Digital Marketing Roundup

Google’s mobile-first indexing

Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.

Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …

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Google Penguin no Longer Penalizes for Bad Links – Digital Marketing Roundup

Google Penguin no longer penalizes for bad links

Google has announced the release of Penguin Update 4.0, a more granular version that runs in real time. From the new facts that this update has brought, we would like to highlight that Google Penguin is now ignoring/devaluing the bad links instead …

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Facebook’s Attempt to Get Rid of Any Clickbait – Digital Marketing Roundup

Facebook will be Changing their Newsfeed in an Attempt to get rid of any Clickbait

Facebook has decided to make significant changes to their algorithm in order to get rid of any pages or posts enticing readers to click on “spammy” headlines. The new algorithm will scan phrases within …

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YouTube Launches 6 Second Mobile Ads – Digital Marketing Roundup

YouTube Launches 6 Second Mobile Ads

50% of 18-49-year-olds now watch videos on their phones. So this month, YouTube is launching a new “Bumper ad” feature: 6-second advertisement slots on mobile videos. YouTube parent Google has claimed that these Bumper ads are idea for driving wide reach and frequency, and …

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The Power of Listicles

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Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable.

Buzzfeed doing what they …

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Film and TV Show Ratings on Google – Digital Marketing Roundup

Google’s New Interface

Google has confirmed that they are developing a new design and look for the search user interface on desktop. Apparently the new design has a boxy-look like a mobile user interface, but despite this Google is still trying this new look, so we will definitely see further …

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How to make GIFs using Photoshop CS5

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GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them.

With so many online GIF-making sites it is easy to just use an automated GIF creator. But what if …

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5 Influential Women of 2016 (so far….)

Happy International Women’s Day!

Today is a day to celebrate the achievements of incredible women across the world, and to take note of the steps forward they’ve taken to improve issues from maternity leave, equal pay and equal rights.

So let’s take a look at some of the most influential women …

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