Mobile page speed as a Google´s ranking factor – Digital Marketing Roundup

Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

While it may still be in the planning stage, Google has said that the speed of your mobile pages becoming a ranking factor is likely to be months away.  When Google updates their …

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Google rolls out Expanded Text Ads for all devices – Digital Marketing Roundup

Official: Google to roll out Expanded Text Ads for all devices

 Search Engine Land reports that the 25-35-35 character text ad format will be expanded this year.  With the removal of ads from the right-side, Google now has the flexibility to allow for more characters in an ad.  The new …

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How to Avoid Eating Yourself – Keyword Cannibalisation

Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push the impacted pages off the first page of the SERPS, crippling their organic search performance. Simply …

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Google implements Shopping Ads to image research – Digital Marketing Roundup

Florida court allows Google to be sued by publisher delisted as “pure spam”

Could this be a chink in Google’s amour?

SEO for Gboard? How Google’s new keyboard search for iOS ranks content

With the recent launch of Gboard, Search Engine Land looks at how the new Keyboard Search ranks pages and …

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Google’s mobile-friendly algorithm boost has rolled out – Digital Marketing Roundup

Bing confirms testing Twitter results in search results listings

While Google search results already feature Twitter Tweets, Bing is now trialling a similar addition, as Search Engine Land reports.

Google’s mobile-friendly algorithm boost has rolled out 

Designed to give a ranking boost to mobile friendly websites in mobile search results, Google’s algorithm …

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Digivate Launches New Web Analytics Consulting Service

In order to manage your digital marketing assets properly you need to know what is and what isn’t working well for you, so you can plan effectively. Data collection and analysis using Google Analytics/Universal Analytics is the foundation of any solid digital strategy, enabling you to highlight and monitor …

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YouTube Launches 6 Second Mobile Ads – Digital Marketing Roundup

YouTube Launches 6 Second Mobile Ads

50% of 18-49-year-olds now watch videos on their phones. So this month, YouTube is launching a new “Bumper ad” feature: 6-second advertisement slots on mobile videos. YouTube parent Google has claimed that these Bumper ads are idea for driving wide reach and frequency, and …

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Betting on Football Conference 2016 – Round Up

First of all we’d just like to say a huge thanks to Sports Betting Community (SBC) for putting on this great event. It was their third year running this conference and it is a growing success.

Being a full service digital marketing agency we work with multiple clients across many …

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Two ad updates that will affect local search marketers – Digital Marketing Roundup

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1. Google makes 2 ad updates that will affect local search marketers

Ads are appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results, as well as changes to Google Maps mean that only ads with local extensions will …

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Best Practice: Product Purchase Pages

The problem with product page layouts is that there is no one ‘right’ answer. Each website does it differently depending on preferences, yet this does not mean that they are all the best they could be.

You could spend a lot of time implementing pages that describe your product, its …

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