AdWords Price Extensions on Desktop – Digital Marketing Roundup

Webmaster recommendations about the mobile first index are on the way

We have already covered the topic of Google’s mobile-first index in the previous roundup; a new implementation that will look primarily at mobile content instead of desktop.

This has brought many questions to the surface for webmasters, so Google has …

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5 Steps to Make Your Site Epic this Black Friday

Seasonal sales like Black Friday are huge opportunities for online businesses, with an increasing amount of people opting to shop online during these periods, instead of hitting the high streets. Online retailers and businesses need to ensure they know how to prepare their sites, and ensure they’re running at …

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Digivate Launches New Web Analytics Consulting Service

In order to manage your digital marketing assets properly, you need to know what is and what isn’t working well for you, so you can plan effectively. Data collection and analysis using Google Analytics/Universal Analytics is the foundation of any solid digital strategy, enabling you to highlight and monitor …

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Google´s Mobile-First Indexing – Digital Marketing Roundup

Google’s mobile-first indexing

Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.

Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …

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Film and TV Show Ratings on Google – Digital Marketing Roundup

Google’s New Interface

Google has confirmed that they are developing a new design and look for the search user interface on desktop. Apparently the new design has a boxy-look like a mobile user interface, but despite this Google is still trying this new look, so we will definitely see further …

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How to Stop Ghost Spam in Google Analytics

ghost spam GA

If you’ve been wandering around your Google Analytics of late, you may have noticed an unusual spike in your overview; most readily seen in your bounce rate and traffic statistics having risen sharply.
What is Ghost Spam?
The recent deluge of Ghost Spam sites may be new to some of you, …

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The Discussion Around the Effectiveness of the AMP – Digital Marketing Roundup

Search Ad specializations have expired?

Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.

This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …

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email marketing and timing

The impact of consumer targeted emails varies depending on the time they are sent. With resources going into the creation of imaginative campaigns, marketers want to be sure they are sending emails at the optimal time for the specific content they contain. Previously, the morning was statistically the best …

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Google Analytics – Advanced Segments

Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the platform or simply are not being able to derive meaningful information from what they are seeing. I …

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Google Analytics – Why Are You Using It?

With the new iPhone 4 release last week, there was much fanfare and publicity around the whole world for the fruit-themed company’s latest and greatest product. For most people, they truly enjoy the slick ease of use for basic mobile phone functionality, for others they want it because everyone …

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