Web Analytics and Data Services
Find opportunities and enable innovation
As one of London’s oldest digital marketing agencies, we know all too well how data can impact your business.
With our Web Analytics and Data services, we can help you make your PPC advertising more efficient, less costly and a whole lot more profitable. We can even help you increase your website’s conversion rate with our detailed data-driven growth plans.
Our Analytics Services:
- Google Analytics Setup and Management
- Google Analytics Audits
- Google Tag Manager Setup and Management
- Enhanced Ecommerce Tracking
- Content Measurement
- Advanced Event Tracking
- Call Tracking
- Dashboards and Reporting
- Attribution Modelling
- Behavioural Analysis
- Customer Insights
- Google Tag Manager Set Up
- Facebook Pixel Set Up
- GA4 Set Up
We are a Google Analytics Certified team who believe that data should fuel every decision a business makes. We are fully committed to giving your business every last drop of qualitative information possible so you can make meaningful decisions with long-lasting benefits you can measure.
Outcome-focused data analysis
The biggest benefit of web analytics and data services is predictive decision making. By analysing data and previous user behaviour on your website, we can forecast your future performance and set up appropriate strategies across your owned and paid marketing channels to grow your business.
Without data, your digital marketing efforts are just shots in the dark.
How we work
1. Discovery Mapping your customer journeys
We gather data from everywhere we can – assessing your website’s customer journey to determine the key customer interactions that should be tracked and the core goals that define your success.
2. GA & GTM Set Up Making sure everything is a-okay under the hood
Every business is different. Every website is different. To make sure we have you and your customer’s best interests at heart, we make sure your Google Analytics and Google Tag Manager configurations are in the best possible shape (we even set up Facebook Pixel and GA4).
3. Data Analysis & Support The insights to power up your campaigns
We can help you optimise your digital marketing objectives by setting more measurable objectives and targets. Our insights help transform your campaigns, uncover new target audiences, prevent wasted media spend, and drive growth you can actually measure.
4. Reporting Bespoke dashboards that lay it all on the table
We create custom measurement frameworks that seriously impress our clients. They’re easy to use and personalise, and give your team visibility on performance – both positive and negative.
Digital Marketing Analytics Services that Support Your Business
Clear and actionable data is paramount to driving performance for your business. By incorporating analytics services into your digital marketing campaigns, you won’t be working for your data, your data will be working for you.
When you need Analytics
- You want to find out more about your customers through quantitative and qualitative analysis
- You have no idea which channels are driving your key conversions
- You want a 360 view of your website activity
- You have a new site and want your data, tracking and measuring all set up from day one
- You have data tracking set up, but you’re not sure the information is correct
- You want more transparency on your Paid Ad campaigns