Digital Marketing Round up

18 Oct

Panda and Penguin and Links! Oh my!

Just as Dorothy once did, brands have been walking down Google’s yellow brick road, leading users towards achieving brand success while tackling a variety of obstacles that have understanding human behaviour online a much harder process. A brands biggest aim is to …

Posted in Content Marketing, PPC, SEO, Social Media, Uncategorized by Esi Durowaah

Read more

Digital Marketing Roundup

11 Oct

Google Penguin no longer penalizes for bad links

Google has announced the release of Penguin Update 4.0, a more granular version that runs in real time. From the new facts that this update has brought, we would like to highlight that Google Penguin is now ignoring/devaluing the bad links instead …

Posted in Content Marketing, Digital Marketing, News, PPC, SEO, Social Media by Rodrigo Lasanta

Read more

Pinterest Advertising – How to Make it Work for You

3 Oct

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challenging time for marketers and advertisers.

After the initial excitement, the Digivate team sat back and thought to ourselves ‘How do I speak …

Posted in Content Marketing, Social Media by Penelope Phillips

Read more

The Hypnosis of Pokémon Go

8 Sep

The launch of the new Pokémon Go app a couple of months back opened the doors to a digital revolution, completely hypnotising people across the world.

The app built on Niantic’s real world gaming platform uses real life locations to encourage users to go out into the world to find and catch various …

Posted in Digital Marketing, Online Marketing, Social Media by Jessica Baaphy

Read more

Betting on Football Conference 2016 – Round Up

5 May

First of all we’d just like to say a huge thanks to Sports Betting Community (SBC) for putting on this great event. It was their third year running this conference and it is a growing success.

Being a full service digital marketing agency we work with multiple clients across many …

Posted in Content Marketing, Social Media by Matthew Stratford

Read more

6 Social Media Podcasts You Should Be Listening To

1 Apr

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount of time for reading up on the …

Posted in Social Media by Hyacinth Guelas

Read more

The Pros and Cons of Using Twitter for Customer Service

23 Mar

As tech giant Apple launches its own support handle, we ask if it’s now obligatory for businesses to use Twitter for customer service, and discuss the pros and cons.

From dating to takeaways, millennials demand instant gratification, so using a social networking site to make …

Posted in Ecommerce, Online Marketing, Social Media by Hayley Watson | 1 comment

Read more

Facebook Reactions Officially Launched

24 Feb

After over a year of hearing about it, Facebook has finally launched Reactions to the masses. Facebook newsfeeds around the world are about to be bombarded with colourful emojis as users are now able to “Like”, “Love”, “Haha”, “Sad” or “Angry” a Facebook post.

These new faces to the Facebook world …

Posted in Social Media by Hyacinth Guelas

Read more

How to make GIFs using Photoshop CS5

9 Feb

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them.

With so many online GIF-making sites it is easy to just use an automated GIF creator. But what if …

Posted in Content Marketing, Online Marketing, Social Media by Felicity Ferguson

Read more

5 Ways to Handle a Twitter Shutdown

19 Jan

Ah, the great Twitter outage of January 2016 left our Social Media team in a sad state. With the site down on the web and mobile, our team had to spend the morning NOT browsing through their feeds and laughing at the latest @BadFatherHan joke and found other things to occupy their …

Posted in Social Media by Hyacinth Guelas

Read more