Blog

Capitalising on Seasonal Trends: A PPC guide

19 Aug

With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the great benefits of paid search marketing is that it’s highly customisable, allowing you to make changes …

Posted in Adwords, PPC by Matthew Stratford

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Social Media Weekly – Issue #12

18 Aug

Hey everyone! I’ve been away for a couple of weeks (thanks to our intern Rosalind for helping out!). Here’s issue #12 of SM weekly!
News
Twitter admits 23m worldwide users are bot accounts
YouTube’s top ads for July

Spring – Instagram for shopping
Exposure to digital industries key to engagement with London youth
1.5 million …

Posted in Social Media by Tom Channell

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Social Media Weekly – Issue #11

11 Aug

Social Media Weekly:

It’s time for one of our favourite times of the week, another Social Media round up! This second week of August has been a busy and interesting week as far as Social Media news is concerned. Of particular mention is the suing of Google by 20,000 people …

Posted in Google, Online Marketing, Social Media, Uncategorized by Tom Channell

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10 Steps to Google Penalty Recovery (infographic)

7 Aug

“Google penalty… Manual action… Unnatural links.”
(Oh, gosh! What do we do now? How long will it take to recover?)
It’s a horrible feeling. For a business owner, manager or marketing professional, having your website get hit by a Google penalty can be one of the most terrifying experiences of your career.

It …

Posted in SEO by Ben Acheson

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Social Media Weekly – Issue #10

4 Aug

Social Media Weekly:

It’s August now and time for another Social Media Weekly round up! We hope your interest is piqued by these news stories and great tips, we found the news stories about some of the big names like Google and Twitter particularly fascinating:

News:

Google tops the user satisfaction list

Facebook …

Posted in Google, Mobile, Online Marketing, Social Media, Uncategorized by Tom Channell | 1 comment

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SEO News Round-Up: July 2014

4 Aug

What with the World Cup and the Commonwealth Games, we’ll forgive you if you haven’t been keeping as up-to-date on the SEO news as you should have been. But have no fear, we caught every big news story out there and have compiled our July edition of the monthly …

Posted in SEO by Rosamunde Wells

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Social Media Weekly – Issue #9

28 Jul

Here’s the last Social Media Weekly of July, it’s been a busy week at Digivate Towers, so the list is slightly shorter (but just as good).

Enjoy!

News

Why Facebook and Twitter Are Embracing Ecommerce

Reddit rolls out a new ‘Reddit Live’ reporting tool for breaking news submissions

Mobile saves the day: Facebook surpasses revenue expectations

Remember FourSquare? …

Posted in Social Media by Tom Channell

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Social Media Weekly – Issue #8

21 Jul

It’s the SM Weekly 2 month anniversary! Thanks to everyone who keeps viewing & sharing our posts, it’s greatly appreciated!

Here are some of our favourite posts from the last 7 days:

News

Big tech companies are exploring the prospect of drones.

Facebook ad spend is up 50% year on year.

Study shows Facebook ads …

Posted in Social Media by Tom Channell

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Social Media Weekly – Issue #7

14 Jul

Hi everyone, here’s our roundup of all things social from last week! Thanks to everyone who’s been sharing this on Twitter and upvoting on Reddit, it’s much appreciated :)

News

Most brands are now measuring Social Content effectiveness.

What percentage of brand mentions are neutral?

Upsight and Grindr: Creating loyal users with the power of …

Posted in Social Media by Tom Channell

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Social Media Weekly – Issue #6

7 Jul

Here’s issue 6! Loads going on as always, I particularly liked the interview with Pat Law.

I’ve also set up a Google Docs which lists all the historical articles in case you want to re-read anything. Check it out here.

News

The Rise And Fall Of Orkut

Matt Cutts, is going on indefinite leave. …

Posted in Social Media by Tom Channell

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