Responsive Web Design, Dedicated Mobile Site or Mobile App – How to Choose?
More than ever people are accessing content on the move, with mobile devices fast becoming our primary way of accessing information.
If you want people to buy your products, use your service, locate you or contact you, a mobile optimized website has arguably become the best tool available.
But there’s still…
TV Advertising vs. Digital Marketing – Infographic
With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PPC campaigns.
So I was watching television the other night and something incredible happened. An amazing plot twist in the new…
The Social Gaming Gamble: Has Sony Got It All Wrong? (infographic)
Unless you’ve been living under a Donkey-Kong sized rock for the last couple of weeks, you’ll know that after six long years, Sony’s PlayStation 4 was unveiled to be released this year.
When looking through the Sony presentation plus subsequent reviews & articles, one of the main elements of the…
How to Get 30,000 Twitter Followers in a day
Get hacked!
International fast food giant Burger King fell victim to online hacking organisation Anonymous on Monday. The self proclaimed ‘hacktivists’ say they take action against companies who they feel are unethical by attacking websites and social media accounts.
During the attack Anonymous hijacked Burger King’s Twitter page and re-branded it…
Mobile is all about Location Location Location!
As the age old Real Estate aphorism goes it’s all about Location, Location, Location!
With “Advertising spend at £23.12 per mobile internet user in the UK in 2012” (eMarketer, 2013), “smart phone sales at 491.4 million units in 2011” (IDC, 2012), and “45% of internet users using mobile phones to…
Facebook Graph Search: 5 Marketing Facts
Facebook has unveiled Graph Search, a new socially-driven personalised search engine that will form an integral part of the social network.
Replacing the previous Facebook search feature, Graph Search will use information about your Facebook friends from Facebook’s Social Graph.
There’s more information about Facebook’s Graph Search on the official page, along…
2012 has been a great year for PPC. Let’s get ready for 2013
2012 has been another year of strong grow for pay-per-click advertising. The main characters on the stage are still the same. Google is comfortably the leader of the market while the Bing and Yahoo’s ‘Search Alliance’ is starting (slowly) to catch up. Facebook has been experimenting new features and…
Google Shopping: what’s new for advertisers?
As sponsored results continue taking over more and more space on the search engine results pages (SERPs) another small revolution is going to change the way merchants approach their SEM strategies.
In May 2012 Google announced that Google Product Search will transition to a “commercial model” built on Product Listing…
The E-Commerce Marketing Mix: 8 Principles (infographic)
Getting buyers to visit, buy and keep buying is the essence of marketing for websites selling things online. When people share your content with their friends, your campaigns gain far more reach at no additional cost.
Selling online requires a specialised marketing mix – but the same principles can be…
12 SEO Warfare Tactics: Attack and Defence
There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli)
Don’t try this at home kids. I don’t advocate the use of hostile SEO under any circumstances. And I’m not about to reveal anything really dangerous or secret here.
But it is important for brands…
