Whatever your business, there are four compelling reasons to invest a significant portion of your marketing effort into the generation and promotion of good content tailored for your audience:
1. Content is essential for SEO
In fact, tailored content based on an understanding of your audience is the most important part of SEO. Search engines seek good content above all else. Almost everything they do is an attempt to identify the best content and determine what it is really about.
Text is obviously very important to search engines because it contains words.... Read More 4 Reasons to Invest in Content [infographic]
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Whatever your business, there are four compelling reasons to invest a significant portion of your marketing effort into the generation and promotion of good content tailored for your audience:
1. Content is essential for SEO
In fact, tailored content based on an understanding of your audience is the most important part of SEO. Search engines seek good content above all else. Almost everything they do is an attempt to identify the best content and determine what it is really about.
Text is obviously very important to search engines because it contains words.... Read More 
When a site already ranks for a keyword you’re targeting
Make sure you:
Target the same URL that’s already ranking: not the homepage, or another page you think could rank - unless the other page is more relevant
Target the exact same URL format Google is showing. If there’s a slash at the end of the URL in search results, make sure your links have the slash. If there are capitals, make sure your link has the same ones. The URL in your links should be precisely the same as the URL in Google’s index.
The 4 Major Link Building Dangers
Link value... 
Every business would welcome continual growth in sales from PPC (pay per click) search engine marketing campaigns.
As the client of a PPC (search engine marketing) agency you have the power to help your agency achieve stronger results from your PPC campaign. It is essential that you, your marketing team and your agency’s marketing team work together to build effective campaigns and in the most successful partnerships of all, client and agency work seamlessly as a team on integrated, multi-channel campaigns.
There are a number of onsite factors that Google... 
SEO (Search Engine Optimisation) represents the best investment available for your marketing budget because:
Every month's SEO investment generates visits and sales and the effects last for years - so success just keeps growing
Customers targeted with SEO are actively seeking to buy the things you sell - it's a match made in heaven.
There are three key factors in your marketing and broader business strategy that can make or break your SEO campaign and its ability to deliver conversions. Those factors are revealed in this infographic:
If the... 
An effective website shares common goals with its users - and makes it simple for those goals to be achieved. (Possible goals include a sale, a donation, or simply the delivery of information). The goal is what the user wants and it's the reason for the website's existence.
Good website design transforms the user experience into something positive, making goal completion easy and pleasurable.
Search engines seek to identify websites offering good content and user experience. So design is a vital component of SEO strategy. In this infographic Toby Davies, our lead designer,... 
A new UK law governing cookies will be enforced by the government from May 26th 2012. It has already been law for a year.
The new cookie legislation has implications for your website, your use of Google Analytics, and possibly your approach to email marketing.
This article explains everything you need to know. And, more importantly, clearly sets out what you need to do to comply.
The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 have been met with a strange silence on the part of major stakeholders, including Google.... 
“What’s the Secret to Getting #1 in Google?”
“How Do I Increase My PageRank In a Month?”
“Is It Possible To Pay For a Number One Spot?”
“How Can I Get a Million High Quality Links in a Few Months?”
“How Can I Outsource My SEO Campaign to India for £100?”
If you take the time to browse SEO forums like SEOChat and SEOmoz, you will inevitably come across questions like these from both aspiring SEO’s and business owners. There is of course a common theme surrounding each of these questions: the inquisitor is searching for the easy option,... 
Apple's newly introduced iPhoto for iOS allows for photo journals to be created and shared as web pages hosted on iCloud. They are particularly powerful due to the ease with which they can be created and edited and the intelligence which Apple's coders have built into the system. As can be seen in the screenshots below, a user can select photos from their collection, create a new journal, and then easily tap on photos to resize or move them about the journal (effectively a web page once it has been shared through iCloud) and the other photos will be intelligently repositioned...