Digital Marketing Roundup

25 Nov

Webmaster recommendations about the mobile first index are on the way

We have already covered the topic of Google’s mobile first index in the previous roundup; a new implementation that will look primarily at mobile content instead of desktop.

This has brought many questions to the surface for webmasters, so Google …

Posted in Adwords, Analytics, Digital Marketing, Google, Mobile, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Digital Marketing Roundup

21 Nov

Google’s search is already huge and it’s still growing

Google is constantly growing and evolving, and now the company has chosen to show us an example of this through their ‘How Search Works’ page; Google has announced that they already kno of over 130 trillion pages in the web, and …

Posted in Adwords, Content Marketing, Digital Marketing, Google, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Digital Marketing Roundup

11 Nov

Google’s mobile-first indexing

Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.

Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …

Posted in Adwords, Analytics, Content Marketing, Digital Marketing, Ecommerce, Google, Mobile, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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Digital Marketing Roundup

1 Nov

Search Ad specializations have expired?

Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.

This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …

Posted in Adwords, Analytics, Content Marketing, Digital Marketing, Google, Online Marketing, PPC, PR, SEO, Social Media by Rodrigo Lasanta

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PPC 2016 Q1 Round-Up

6 Apr

The Digivate team love to keep up with the latest industry news. We’ve searched the web and compiled a round-up of the top PPC news from some of the best blogs from the first 3 months in 2016.
Ads on the right hand side of the page
On February the 19th …

Posted in Adwords, Google, PPC by Matthew Stratford

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Global Change: Google Remove Ads on Right Side of Desktop Search Results

23 Feb

It’s probably the biggest change to Google Adwords in years. It has been confirmed that Google will be removing ads from the right side of its desktop search results and replacing them with additional ads on the top and bottom of the page. The change affects all queries in …

Posted in Adwords, PPC by Matthew Stratford

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Top 10 Most Creative PPC Campaigns of All Time!

3 Mar

PPC doesn’t have to be boring!
 

In the data driven world of paid search it’s easy to forget how to be creative. A fun, innovative and well executed PPC campaign can work wonders for your business. I’ve researched and compiled 10 of the most creative paid search campaigns of all …

Posted in Adwords, Google, Online Marketing by Matthew Stratford | 9 comments

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2014 PPC News Round Up – The year in paid search

7 Jan

As 2015 has just arrived, let’s take a look back on some of the most important news stories over the past year in paid search:

Adwords Editor 11 Arrives!

In early December, Google announced via their livestream that they would be launching Adwords Editor 11. Google states 11.0 is “the biggest …

Posted in Adwords, Google, PPC by Matthew Stratford

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Brand Keywords. To Bid or Not to Bid

11 Sep

‘Why should I pay to promote my own brand? After all I am already showing at the top of the search results. I don’t need to waste money on a brand PPC campaign”.

As a digital marketer this is a comment one often hears from clients. And it’s a fair …

Posted in Adwords, Brand Reputation, PPC by Leonardo Giorgi

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Capitalising on Seasonal Trends: A PPC guide

19 Aug

With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the great benefits of paid search marketing is that it’s highly customisable, allowing you to make changes …

Posted in Adwords, PPC by Matthew Stratford

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