Digivate’s Guide to Developing Buyer Personas That are Actually Useful

Jan 20 · 4 min read | Posted in Digital Marketing by Tanya

Do you feel like your marketing efforts are falling on deaf ears? And no matter how hard you try, nobody is responding to your top-notch ad copy or content. The majority of marketers are shooting in the dark without having any understanding of what or why are they doing it. We live in an ad-heavy world. If ...

Capitalising on Seasonal Trends: A PPC guide

Jun 19 · 3 min read | Posted in Adwords by Matthew

With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the gre...

Google’s ACE

Jun 27 · 2 min read | Posted in Adwords

Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Cam...

Adwords Search Funnels

Jun 25 · 2 min read | Posted in Adwords

Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to ...

Google Image Search Ads

Jun 23 · 2 min read | Posted in Adwords

As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of...

Google Analytics – Advanced Segments

Jun 22 · 4 min read | Posted in Adwords

Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the ...

Paid Search Marketing, Understanding It

Jun 16 · 4 min read | Posted in Adwords

Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an e...