PPC 2016 Q1 Round-Up
6 Apr
The Digivate team love to keep up with the latest industry news. We’ve searched the web and compiled a round-up of the top PPC news from some of the best blogs from the first 3 months in 2016.
Ads on the right hand side of the page
On February the 19th …
Global Change: Google Remove Ads on Right Side of Desktop Search Results
23 Feb
It’s probably the biggest change to Google Adwords in years. It has been confirmed that Google will be removing ads from the right side of its desktop search results and replacing them with additional ads on the top and bottom of the page. The change affects all queries in …
Top 10 Most Creative PPC Campaigns of All Time!
3 Mar
PPC doesn’t have to be boring!
In the data driven world of paid search it’s easy to forget how to be creative. A fun, innovative and well executed PPC campaign can work wonders for your business. I’ve researched and compiled 10 of the most creative paid search campaigns of all …
2014 PPC News Round Up – The year in paid search
7 Jan
As 2015 has just arrived, let’s take a look back on some of the most important news stories over the past year in paid search:
Adwords Editor 11 Arrives!
In early December, Google announced via their livestream that they would be launching Adwords Editor 11. Google states 11.0 is “the biggest …
Brand Keywords. To Bid or Not to Bid
11 Sep
‘Why should I pay to promote my own brand? After all I am already showing at the top of the search results. I don’t need to waste money on a brand PPC campaign”.
As a digital marketer this is a comment one often hears from clients. And it’s a fair …
Capitalising on Seasonal Trends: A PPC guide
19 Aug
With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the great benefits of paid search marketing is that it’s highly customisable, allowing you to make changes …
Paid Search Character Count Tool
12 Feb
Tired of second guessing character length?
We’ve all been in that position before. You write a great sounding ad and include all the information you want to, with a great sales pitch and encouraging call to action, only then to come to the realisation that you’ve overstepped the boundaries with …
Mobile is all about Location Location Location!
4 Feb
As the age old Real Estate aphorism goes it’s all about Location, Location, Location!
With “Advertising spend at £23.12 per mobile internet user in the UK in 2012” (eMarketer, 2013), “smart phone sales at 491.4 million units in 2011” (IDC, 2012), and “45% of internet users using mobile phones to …
Google Shopping: what’s new for advertisers?
13 Dec
As sponsored results continue taking over more and more space on the search engine results pages (SERPs) another small revolution is going to change the way merchants approach their SEM strategies.
In May 2012 Google announced that Google Product Search will transition to a “commercial model” built on Product Listing …
All an Online Marketer needs to know about Search Network Quality Score
12 Jul
Quality Score (QS) is a crucial component to the success of a Pay-Per-Click (PPC) Campaign. It has an impact on the number of impressions, on the Ad position, on the Cost-Per-Click (CPC) and, consequently, on the overall performance of your account. Although it’s not possible to open Google’s “black …
