2014 PPC News Round Up – The year in paid search
7 Jan
As 2015 has just arrived, let’s take a look back on some of the most important news stories over the past year in paid search:
Adwords Editor 11 Arrives!
In early December, Google announced via their livestream that they would be launching Adwords Editor 11. Google states 11.0 is “the biggest …
Brand Keywords. To Bid or Not to Bid
11 Sep
‘Why should I pay to promote my own brand? After all I am already showing at the top of the search results. I don’t need to waste money on a brand PPC campaign”.
As a digital marketer this is a comment one often hears from clients. And it’s a fair …
Capitalising on Seasonal Trends: A PPC guide
19 Aug
With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the great benefits of paid search marketing is that it’s highly customisable, allowing you to make changes …
Paid Search Character Count Tool
12 Feb
Tired of second guessing character length?
We’ve all been in that position before. You write a great sounding ad and include all the information you want to, with a great sales pitch and encouraging call to action, only then to come to the realisation that you’ve overstepped the boundaries with …
Mobile is all about Location Location Location!
4 Feb
As the age old Real Estate aphorism goes it’s all about Location, Location, Location!
With “Advertising spend at £23.12 per mobile internet user in the UK in 2012” (eMarketer, 2013), “smart phone sales at 491.4 million units in 2011” (IDC, 2012), and “45% of internet users using mobile phones to …
Google Shopping: what’s new for advertisers?
13 Dec
As sponsored results continue taking over more and more space on the search engine results pages (SERPs) another small revolution is going to change the way merchants approach their SEM strategies.
In May 2012 Google announced that Google Product Search will transition to a “commercial model” built on Product Listing …
All an Online Marketer needs to know about Search Network Quality Score
12 Jul
Quality Score (QS) is a crucial component to the success of a Pay-Per-Click (PPC) Campaign. It has an impact on the number of impressions, on the Ad position, on the Cost-Per-Click (CPC) and, consequently, on the overall performance of your account. Although it’s not possible to open Google’s “black …
Google Analytics – Advanced Segments
22 Oct
Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the platform or simply are not being able to derive meaningful information from what they are seeing. I …
Google’s ACE
27 Sep
Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Campaign Experiments) allows you to set up controlled experiments for using two different bids over the exact same period; simple …
Apple VS Google in the mobile advertising market
9 Aug
British mobile users will soon have to align themselves to a tech giant, as both Google and Apple are setting their sights on the lucrative mobile advertising market.
Google boss Eric Schmidt recently announced the company will be following a “mobile-first approach” and prioritising investment in a rapidly growing sector …
