What we did
Firstly, given the nature of RUBIX’s website content, we decided to forego traditional content management systems (CMS). Instead, we went with a decoupled approach to keep the site’s current content and style intact.
To prevent any future complications for RUBIX’s site, we opted for WordPress as our CMS of choice. This allowed us to rebuild the website fairly quickly, whilst exporting a static version of the site – offering greater performance and security benefits.
Finally, we restructured their website by separating their old long-scrolling single pages into different subpages. That enabled easier and clearer navigation through the site, and provided us with more opportunities to implement more SEO-friendly content.
Overall, by bidding farewell to their pre-existing website structure, RUBIX saw a +37.59% improvement in organic traffic. This significant rise demonstrates how both search engines have a preference for faster loading pages allowing RUBIX to have the ability to rank for a wider variety of keywords.
The new site hit the ground running by acing Google’s Site Speed test with a near-perfect score of 98/100. The enhancement led to significant drops in bounce rates, higher engagement metrics and generated more organic traffic over time.
- 14.8% drop in bounce rate
- 98/100 Google site speed score
- +37.6% increase in organic traffic
- 792 keywords in SERPs
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