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How we drove a 639% surge in organic traffic for a notary public brand

The Journey

Legal service sought a digital transformation to enhance their online presence. With a legacy dating back to 1983, they already had FTSE100 giants on their client list, but they wanted to attract anyone searching the web for notarial services.

We got to work crafting a user-friendly WordPress website that would do the company’s history justice. Through user testing and heat mapping, we found the perfect positions for the value proposition and primary call-to-action (CTA). Now users who land on the homepage immediately understand what’s on offer – and what they need to do next!

A heatmap shown on the website

To get more relevant traffic to the site, we wrote search-engine-optimised (SEO) content based on in-depth keyword research. This included landing pages for documents the company notarises and a search-friendly version of their existing ‘Country Legalisation Guide’.

Screenshots from the website reveal the CRO updates.

Technology Used:

  • Attention Insight
  • WordPress WYSIWYG Editor
  • Ahrefs
A woman gives an okay gesture

The results

After just a year of the new and shiny, the combined User Experience (UX) and SEO strategy brought in impressive results.

  • +37% more overall sessions
  • -22% reduced bounce rate
  • +25% user visits to specific service pages
  • +639% more organic traffic on the website