What we did
What started as a single landing page evolved into a fully-fledged website that covered the world of Rubix Bearings in extensive detail. Visitors were now able to download resources, read case studies, receive updates on specific industries and access RUBIX’s full range of products.
The new website was built with a de-coupled approach, meaning the WordPress content management system (CMS) and front-end website were separate. This gave users a faster browsing experience whilst allowing us to implement a number of security improvements.
Due to their reach across Europe, the Bearings website also needed to be translated into and available in a number of languages.
An interactive map was also implemented with geolocation capabilities that highlighted which country the user was from. The map would then direct users to their regions’ relevant online stores.
- 24,000 organic sessions gained
- 7.6% click to translation site rate
- 686 resource/map clicks
Following its evolution from a simple landing page, the Rubix Bearings website grew into a multi-language platform (7 languages currently, with many more to come – watch this space) that effectively directed users to its online stores and resources.
The new site flawlessly communicated RUBIX’s ability to help different businesses lower their costs and increase productivity.
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