Private Jet Charter - Digivate

Private Jet Charter

How we increased conversions by 77.82% through our bespoke SEO strategy for a luxury private jet firm

The background

Private Jet Charter is a global leader in providing private jet and helicopter charter services across the world. They have been providing HNWIs, groups, and businesses with luxurious aircraft for over 30 years.

Following the migration of all their domains to WordPress, Private Jet Charter came to Digivate in early 2020 with a mission to fully revitalise their digital marketing efforts. Through Search Engine Optimisation (SEO), Private Jet Charter hoped to promote their PrivateJetCharter.com & PrivateJetCharter.ae. Domains. Digivate was tasked with increasing the organic visibility of both websites, to drive more and better quality leads and to challenge the dominance of their industry competitors.

What we did

Increasing organic traffic by 169%

To give Private Jet Charter’s websites more exposure on search engines we:

  • Created a comprehensive keyword strategy that focused on both English and Arabic keywords.
  • Performed a full technical SEO audit of the .com and .ae sites and provided actionable
  • recommendations.
  • We optimised key landing pages and existing content to improve their organic discoverability.
  • Performed an in-depth backlink detox to improve the site’s overall “health”.
  • Assisted with link building strategies.
  • Created a customer review strategy to pull in more trusted reviews.
  • Assisted with content creation by providing full guidance on what topics to cover, and how to cover them. We also optimised these pieces of content using user-centric SEO tactics.

The results

In the first year, Private Jet Charter saw amazing growth with both of their domains. The .com site alone saw a significant increase of +128% in page views which led to an increase of +77.82% in conversions. Page bounce rates also saw a decrease of -12.84% as users more easily found the services they were looking for. Organic traffic also greatly increased following the implementation of the SEO strategy with a +169.15% increase in year on year organic traffic. Lastly, Private Jet Charter’s keyword visibility saw a dramatic rise, with over 6,000 keywords appearing in SERPs (with 171 of those reaching the top 3 positions).

  • +128% increase in YoY page views
  • +169% increase in YoY Organic traffic
  • 6k+ keyword rankings
  • +77.82% increase in YoY Conversion rate