Buss Murton Law

One of the UK’s longest-standing law firms.

108.6%

Increase in YoY conversions

31.5%

Increase in calls

46.9%

Increase in YoY PPC clicks

43.6%

Increase in YoY traffic

The problem

In 2018, Buss Murton started to see a decline in traffic following the relaunch of their website on the Adobe platform.

They found that their keyword rankings had begun to drop, and that the site was in dire need of more traffic. To compound issues, no specific tracking was in place to measure the success of the site, and work was needed to improve user experience and service communication.

Digivate was tasked with finding a solution that would help Buss Murton Law get back on track and even surpass their previous performance.

Personas built: 3

Channels chosen:

 

The mind approach

To increase Buss Murton Law’s online presence and organic search rankings, we took a multi-pronged approach, utilising SEO, PPC, CRO, Analytics and even some web development.

SEO – what we did

To retain organic search traffic, we:

  • Improved rankings for key terms already present on the first page of Google to bring better, more relevant traffic to the site.
  • Increased the visibility of relevant generic and high-volume terms that currently sit outside of the top 20 positions.
  • Improved the visibility of service categories by use of landing page optimisation.
  • Modified content so that it thoroughly met the needs and requirements of Buss Murton Law’s target audience. Which in turn made it easy for Google to interpret, understand & appropriately rank the site above their competitors.
  • Made sure no site technical SEO issues were impairing organic performance by supporting the Buss Murton team through the process of not only resolving technical roadblocks but also implementing advanced technical improvements that boosted organic performance.
  • Optimised Local SEO to boost lead potential from location-specific enquirers


PPC – what we did

The acquire new customers in the most cost effective way, we:

  • Drive quality traffic to the site via targeted and engaging ad copy on key terms
  • A key focus on the Solicitor and branded campaigns
  • Focus on mobile as a key revenue driver using mobile bid adjustments
  • Budget distribution on key terms


CRO – what we did

Our Quick Wins Audit module involved scanning and auditing the Buss Murton website from a user experience perspective. We:

  • Made sure all user questions/concerns were eliminated during the conversion process
  • Fixed all functionality and design issues


Web development – what we did

  • Made sure all user questions/concerns were eliminated during the conversion process
  • Fixed all functionality and design issues