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Royal Opera House case study
How we scored a +36.91% increase in merch transactions for London’s most iconic theatre
The Journey
The Royal Opera House is known across the globe for its symphonic history and cutting-edge contemporary offering.
When it came to their online shop, though, something wasn’t hitting the right note – and it showed in the conversion rate. When you’ve got merch this good, it really ought to be flying off those Shopify shelves!
The team requested our much-loved CRO (Conversion Rate Optimisation) ‘Quick Wins’ Audit. We identified pain points on the homepage, category page filters, and checkout. Then we got to work on easy-to-implement optimisations that we knew would work wonders for the conversion rate.
Technology used:
- Hotjar
- Google Analytics
- Shopify
BEFORE
AFTER
The results
In just one month, the Royal Opera House saw its conversions crescendo by +23.18%!
- +36.91% increase in transactions in the first month
- +134% more transactions from email campaigns
- +128% more revenue from email campaigns
- +285% increase in eCommerce conversions from social media traffic
