Fixing a ‘leaking’ basket page and getting users to increase their order value.

The problem

High basket drop-off rate across all users, across all traffic types. The basket lacked key assurances and needed a UX overhaul, as the shipping calculator was too complicated and we believed this was causing a lot of ‘friction’ on the page.

The mind approach

We created a specifically researched and tailored basket page for this range of products. Using our unique methodology, we tested the original (Version A) against our version (Version B). This included:

  • A deep-dive into the page’s analytics, from all channels
  • Analysis of on-page behaviour
  • Remote user testing
  • Prototyping and wireframing
  • Design, development, QAing
  • A/B split testing


Version A


Version B