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The Journey
Noah’s Ark Children’s Hospice (NACH) helps children who are seriously unwell make the most of every day.
As part of a broader rebranding and donation campaign, they asked us for a website revamp. We couldn’t think of a more valuable use of our development expertise.
The charity needed a site that would broadcast its new brand identity, encourage donations, and be easily managed by NACH moving forward. We decided to use WordPress’s user-friendly Flatsome theme so the team could effortlessly drag and drop content for many years to come.
Other new features of the site included:
- A bespoke mobile breakpoint for optimal responsiveness
- An embeddable Beacon Form for donations
- Engaging video content
- Comprehensive SEO to increase exposure on Google
- Integrated Google Analytics and Google Tag Manager for robust performance monitoring and conversion tracking
- Seamless hosting and post-launch maintenance
Technology used:
- WordPress
- Google Analytics
- Google Tag Manager
- Beacon CRM
The Results
- +£1,285,766 raised from the new Donation Campaign page
- 60% engagement rate
- 0.87% conversion rate
- Monthly metrics included 6,156 visits, 3,930 page reads, 54 donations, and 46 email sign-ups.
With increased traffic, engagement, and conversions, NACH has continued to grow its community and help more families facing the hardest circumstances. To support their incredible work, donate now.
