Calculate page height and width Skip to content

How a site revamp helped raise £1,285,766 for a children’s hospice

The Journey

Noah’s Ark Children’s Hospice (NACH) helps children who are seriously unwell make the most of every day.

As part of a broader rebranding and donation campaign, they asked us for a website revamp. We couldn’t think of a more valuable use of our development expertise.

A little girl with a volunteer

The charity needed a site that would broadcast its new brand identity, encourage donations, and be easily managed by NACH moving forward. We decided to use WordPress’s user-friendly Flatsome theme so the team could effortlessly drag and drop content for many years to come.

Other new features of the site included: 

  • A bespoke mobile breakpoint for optimal responsiveness
  • An embeddable Beacon Form for donations
  • Engaging video content
  • Comprehensive SEO to increase exposure on Google
  • Integrated Google Analytics and Google Tag Manager for robust performance monitoring and conversion tracking
  • Seamless hosting and post-launch maintenance

The donation landing page raised well over a million pounds.

    Technology used:

    • WordPress
    • Google Analytics
    • Google Tag Manager
    • Beacon CRM

    The Results

     

    • +£1,285,766 raised from the new Donation Campaign page
    • 60% engagement rate
    • 0.87% conversion rate
    • Monthly metrics included 6,156 visits, 3,930 page reads, 54 donations, and 46 email sign-ups.

    With increased traffic, engagement, and conversions, NACH has continued to grow its community and help more families facing the hardest circumstances. To support their incredible work, donate now.