What we did
The first proposed solution was to conduct our CRO ‘quick wins’ audit. We started with the “lowest-hanging fruit” from this audit, applying updates to the high priority items first – the homepage, category page filters, product page and checkout. We identified items that had a huge impact on the conversion rate of the store and could be either tested or implemented straight away.
We used experimentation and user research to test and support our optimisation ideas, leading to higher transaction volume and product revenue for the UK Radiators e-commerce website. This included:
- A deep dive into the page’s analytics, from all channels
- Analysis of on-page behaviour
- Customer survey
- Real-time surveys
- Staff surveys
- Live chat audit
- Competitor audits
- Remote user testing
- Prototyping and wireframing
Our research led to 100s of testing ideas which we prioritised and rolled out through experiments which lasted between 2 and 6 weeks depending on the traffic to each page.
We’ve been working with Digivate on our CRO for a year now and the results have been superb. We have seen improvement to conversion rates AoVs and overall revenue. Digivate have become an extension of our own team and due to both the results of their work with CRO, and their methodical, organised and analytical approach to managing projects, are now also supporting our email and SEO efforts, with plans for further collaboration in future.
– Dan Nezhad, Co Founder of UK Radiators
- +55.52% year on year revenue
- +26.55% increase in Average Order Value
- +22.89% increase in transactions
- 96% of A/B tests have concluded in our favour, with an average uplift of 78% in conversion rate
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