Benefits of Negative Keywords in Paid Search (PPC) and Useful Tips

“Negative Keywords” are customer search queries you DO NOT want your business to be found for in the search engines. For example, let’s say you are bidding on the key-phrase “james bond” to advertise a DVD collection. You opt for a “phrase match” bid to capture more traffic but …

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Mobile – The Growth Of Online

If Search = Money… We’d Want To Be Found?

The internet has made us an information hungry generation, and for the past 12-15 years has changed the way we do everything in our everyday lives. Our need to ‘find’ the information we are looking for on the internet has lead …

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All an Online Marketer needs to know about Search Network Quality Score

Quality Score (QS) is a crucial component to the success of a Pay-Per-Click (PPC) Campaign. It has an impact on the number of impressions, on the Ad position, on the Cost-Per-Click (CPC) and, consequently, on the overall performance of your account. Although it’s not possible to open Google’s “black …

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Google’s ACE

Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Campaign Experiments) allows you to set up controlled experiments for using two different bids over the exact same period; simple …

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Adwords Search Funnels

Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to more advanced eCommerce value tracking (*cough* Microsoft Adcenter) to the only search engine to provide agencies the ability to manage …

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Google Image Search Ads

As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of the display ad builder inside AdWords. This effectively shows a thumbnail image inside …

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Google Analytics – Advanced Segments

Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the platform or simply are not being able to derive meaningful information from what they are seeing. I …

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Paid Search Marketing, Understanding It

Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an extent this works, but there are implications and by-products of this mentality.

In the spirit …

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