How Combining SEO and Conversion Rate Optimisation Can Double Your Online Revenue
Conversion Rate Optimisation (CRO) has received a surge in popularity in recent months. If you’re in the marketing sector, you very well may have heard of it before and dismissed it as just another industry acronym. Well we are here to tell you to rewind and rethink your opinions …
7 Tricks and Treats for Your Halloween Twitter Campaign
Happy Halloween! It’s the holiday when social media turns into a real bloodbath, with carved pumpkins, spooky outfits, and creepy gifs taking over our Twitter feeds.
Goblins and ghouls aside, there’s nothing scarier to digital marketers than a dead Twitter handle. So we’ve put together a list of quick fixes …
EatCommerce – The Rising Trends in Online Food Delivery
Consumers are being given more and more choice when it comes to ordering food online. What companies Just Eat and Hungry House started with their high street takeaway delivery has now morphed into more upmarket services like Deliveroo, that deliver top quality …
Best Practice: Product Purchase Pages
The problem with product page layouts is that there is no one ‘right’ answer. Each website does it differently depending on preferences, yet this does not mean that they are all the best they could be.
You could spend a lot of time implementing pages that describe your product, its …
5 Steps to Make Your Site Epic this Black Friday
Seasonal sales like Black Friday are huge opportunities for online businesses, with an increasing amount of people opting to shop online during these periods, instead of hitting the high streets. Online retailers and businesses need to ensure they know how to prepare their sites, and ensure they’re running at …
Google´s Mobile-First Indexing – Digital Marketing Roundup
Google’s mobile-first indexing
Google is testing its mobile-first index, which is meant to look primarily at mobile content rather than desktop.
Google has explained that there are more mobile searches than desktop searches on a daily basis, but when evaluating the page’s ranking, it checks the desktop version of a website. …
The Pros and Cons of Using Twitter for Customer Service
As tech giant Apple launches its own support handle, we ask if it’s now obligatory for businesses to use Twitter for customer service, and discuss the pros and cons.
From dating to takeaways, millennials demand instant gratification, so using a social networking site to make …
Google’s New Manual Action Penalty for Thin Content
Google has started specifically penalising websites for “having thin content with little or no added value”.
Penalties are issued in the form of a manual spam action with an email alert and a notice in Google Webmaster Tools – just like penalties for bad links.
The notice in Google Webmaster Tools and …
Buzzwords That Ecommerce Specialists See Too Often
Every industry has its buzzwords and E-commerce is no different. Whether you’re a specialist or a novice there’s no doubt that you would have seen an article detailing how content marketing can boost your brand or how Google Authorship is the next big thing.
With this in mind, we thought …
Google Shopping: what’s new for advertisers?
As sponsored results continue taking over more and more space on the search engine results pages (SERPs) another small revolution is going to change the way merchants approach their SEM strategies.
In May 2012 Google announced that Google Product Search will transition to a “commercial model” built on Product Listing …
