End-to-End Content Marketing Services

Our content marketing services deliver an exceptional user experience and support your commercial goals across all channels.

Engaging content is at the heart of everything we do at Digivate, because it enhances your entire digital marketing experience – from SEO to paid media and email marketing – digital marketing is underpinned by great content.

Today, modern consumers are using the internet for almost everything. Customers like to do their own unbiased research. They want to be helped, not sold to.

Why your business needs content marketing services

Now that customers are in control and abundant with choice, brands need a more sophisticated approach to stand out from the competition.

Content is the new currency. It fulfils the customer’s needs by providing real value.

81%

of people perform some type of online research before making an important or large purchase

47%

of consumers view 3-5 pieces of content before buying

90%

of searchers haven’t made their mind up about a brand before starting their search

What is content marketing?

Content marketing is the consistent process of planning, creating and distributing valuable information to attract and acquire a clearly defined audience.

The purpose of content marketing is to empower customers to make their own decisions with content that educates, inspires and entertains.

Help me with content marketing

Our approach to content marketing

A successful content strategy requires a thorough understanding of your target audience, so that you can create and deliver personalised, highly relevant content at scale.

We’ve developed our own audience-centric mind approach to target audience research that creates personalised content marketing at scale.

Below is how our approach is rolled out:

1. What S.M.A.R.T (specific, measurable, achievable, relevant, time-bound) marketing objectives do you want to achieve?
2. Customer research involves analysing your current audience using 1st and 3rd party tools as well as considering different use cases and buyer journeys for your products/services.
3. Content ideation is driven by target audience insights, mapped on the content calendar by persona, keyword theme, channel and funnel stage.
4. Writing, designing and developing content.
5. Sharing and promoting content through media/blogger outreach, paid media, content seeding.
6. Using our unique framework, we show how content is assisting in conversions/sales.

Our content marketing services

We provide end-to-end content marketing services, from strategy and planning to distribution and measurement. Our content marketing service is built around increasing your return on marketing investment (ROI).

Content strategy & planning

Content is only as valuable as the planning behind it. Content strategy starts with determining your business goals, understanding your target audience, industry and competitors.

Our mind approach helps build a clearer picture of your customer, personas and journey.

The content will then be mapped against different personas, their buyer journeys, their keyword intent and different online channels. The content calendar will be shared with you in advance allowing you to visualise our cross-channel content plan.

Content development

Whether you’re looking to increase brand awareness, generate leads, user engagement, nurture leads and increase customer retention, we can develop cross-channel content that achieves your business goals.

Our in-house content writers, designers & developers will make your idea a reality. Whether it’s snappy website copy, a blog post, a memorable illustration or interactive content – we can help you command the attention you deserve.

Our content solutions include:

  • Blog strategy & creation
  • Web copywriting
  • eBooks & white papers
  • Interactive web content
  • Infographics & asset design
  • Newsletters & email copy
  • Sales copy and landing pages
  • Bespoke consultancy
  • Social media campaign planning & execution

Content distribution & outreach

Our outreach team works with social media influencers, bloggers and journalists to promote your content organically. To maximise the buzz, we connect your brand and content with 3rd party publishers in advance of the content launch.

Content promotion

Our PPC advertising experts promote your content directly to your target audiences on search engines, across the web and social media.

To ensure your ROI, we use cutting-edge technology and the best promotional practices to reach the right target audiences at the right time of their buyer journey.

Content measurement

We’ve developed an inhouse bespoke content measurement framework that shows how different types of content and marketing touchpoints assist in conversions or sales.

Our model is used for tracking performance across all digital marketing channels: organic and paid search, organic and paid social, referral, direct and email.

Each month we will send you a detailed report that analyses how your content is performing, including our progress toward the goals set at the start.

Why work with Digivate

As a CMO or marketing manager, your main content marketing objective is to show that you are turning the initial customer interest into a lead and a lead into a sale.

We believe that content marketing ROI can only be measured in stages and we are one of the few agencies that can measure and prove the value of content to your bottom line.

We make sure that your content is not only engaging but also SEO-optimised and expertly promoted across the web for maximum exposure.

We offer content marketing services that result in a strong ROI.

The agency with mind at heart

Is your content driving sales?

If you can’t answer that question with conviction, you probably need content marketing. Get in touch with us today and we can start planning your content strategy.

Or call us on: +44 (0)20 3691 0412

We are also experts in:

seo

ppc

cro

analytics

social media advertising

content

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