Our content marketing services
We provide end-to-end content marketing services, from strategy and planning to distribution and measurement. Our content marketing service is built around increasing your return on marketing investment (ROI).
Content strategy & planning
Content is only as valuable as the planning behind it. Content strategy starts with determining your business goals, understanding your target audience, industry and competitors.
Our mind approach helps build a clearer picture of your customer, personas and journey.
The content will then be mapped against different personas, their buyer journeys, their keyword intent and different online channels. The content calendar will be shared with you in advance allowing you to visualise our cross-channel content plan.
Whether you’re looking to increase brand awareness, generate leads, user engagement, nurture leads and increase customer retention, we can develop cross-channel content that achieves your business goals.
Our in-house content writers, designers & developers will make your idea a reality. Whether it’s snappy website copy, a blog post, a memorable illustration or interactive content – we can help you command the attention you deserve.
Our content solutions include:
- Blog strategy & creation
- Web copywriting
- eBooks & white papers
- Interactive web content
- Infographics & asset design
- Newsletters & email copy
- Sales copy and landing pages
- Bespoke consultancy
- Social media campaign planning & execution
Content distribution & outreach
Our outreach team works with social media influencers, bloggers and journalists to promote your content organically. To maximise the buzz, we connect your brand and content with 3rd party publishers in advance of the content launch.
Our PPC advertising experts promote your content directly to your target audiences on search engines, across the web and social media.
To ensure your ROI, we use cutting-edge technology and the best promotional practices to reach the right target audiences at the right time of their buyer journey.
We’ve developed an inhouse bespoke content measurement framework that shows how different types of content and marketing touchpoints assist in conversions or sales.
Our model is used for tracking performance across all digital marketing channels: organic and paid search, organic and paid social, referral, direct and email.
Each month we will send you a detailed report that analyses how your content is performing, including our progress toward the goals set at the start.