Start-rite Shoes - Email MarketingStart-rite Shoes is a market leader in children’s fitted footwear. In recent years, Start-rite has evolved considerably, using 200 years of expertise to manufacture footwear that meets the needs of today’s children.

The Brief

  1. Collect as many new sign ups as possible within a one month period
  2. Target the campaign at women with children between the ages of 3-10 and in school
  3. Include an incentive of ‘Win FREE shoes for a Year’
  4. Include a section to generate sales

The Results

On completion of the campaign, we collected the required number of sign ups in addition to generating sales with a 400% return on investment.

The new sign ups from this acquisitions campaign have since gone on to make purchases, most becoming loyal customers of Start-rite. They are also regularly kept informed of events and promotions through monthly emails.