As one of London’s longest-running Display Ads companies, we’ve seen just how powerful this form of PPC advertising can be. If you’re looking to increase brand awareness, make a visual impact and find your target audience wherever they are, we’re here to help.
We analyse your past performance
Our team discovers everything there is to know about your brand and what sets you apart from your competitors.
Our experts craft attention-grabbing visuals and persuasive copy
Display ads need to speak to your audience’s needs and emotions. Our Google-Creative-certified team will produce memorable ads that compel clicks.
We target your ads to the right audience
This can be by keywords, interests, demographics or engagement history. Wherever your target users are hanging around, we’ll find them!
Let’s get the campaign going
Your dedicated Digivators will run the whole process on Google Display Network to ensure you get a bargain cost-per-click and meet your KPIs (key performance indicators).
Time to track performance and optimise
We monitor your campaigns pretty much non-stop. We’ll optimise the ad groups and creatives based on your core goal, whether that’s engagement, leads or conversions.
You’ll receive monthly reports showing how it’s all going + how we plan to do even better!
Our aim is to make reports as straightforward and honest as possible. We’ll share key data and explain what the facts are telling us.
The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.
Gregory French
CEO @ Atlas Accessories
They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.
David McGranaghan
Co-founder & Director @ McMiller Games
Display Ads carry the essence of the traditional visual ad. Only you can target them to the exact users you want to reach. Find out how our advanced targeting can get your brand name known.
Display advertising is the use of visual ads on websites and apps. You can set up a range of sizes and formats. Use a platform like the Google Display Network to have your ads distributed to a range of sites where your target audience is likely to see them.
Google Display Ads will be shared within Google’s network of partner websites and apps. The platform allows you to upload a selection of visual assets, set up targeting, and bid for ad placements. As Google’s network is so large, it’s a great way of reaching the right people with the right message at the right time! It’s also one of the best options for retargeting campaigns.
Responsive Display Ads automatically change size, format, and appearance to suit any ad space. This means that if you’ve uploaded suitable creatives and made educated targeting choices, the ads will go wherever your audience is, and they’ll look great every time.
Display ads can be PPC (you pay each time a user clicks on your ad) or CPM, which means cost-per-thousand impressions.
We discuss all things budget and bidding during the discovery phase.
The best images for Google Display Ads are high-quality, emotionally engaging, and relevant to your product or service. Google recommends using images that show someone using your product or service where possible. You want to help the users imagine themselves in a future where they’re a customer of your business!
The average click-through rate (CTR) for Display Ads varies with different industries and depends hugely on the effectiveness of your creatives and targeting. Across all industries, though, the average CTR for Display Ads is 0.46% (Storegrowers).
Though this click-through rate is lower than the average for Google Search Ads, we think Display Ads are a brilliant way to reach your audience. With their immense reach and visual appeal, they get your brand in users’ heads and ease them into the top of the sales funnel.
Currently, we use Google and Microsoft for all our display advertising, but we always consider the best option for the individual client.
In under 5 minutes, you’ll get a custom scorecard on where your digital marketing stands - and what to fix next.
