Head of Email Marketing & Analytics
Niall has over 10 years experience in e-commerce management and digital marketing, with a passion for Email Marketing, data analysis and Analytics.
After moving to London in 2007, Niall started his digital career working client-side managing the ecommerce business for a DM catalogue company. During this time he found a passion for digital marketing, developing successful strategies and campaigns across email, SEO and PPC.
With a thirst for knowledge, Niall enjoys gathering as much information as possible about each client’s market to use in developing creative and successful email campaigns.
As Head of Email Marketing he leads the strategic development and execution of email campaigns for clients from a variety of industries. As the Head of Analytics he is responsible for developing clients’ digital measurement frameworks, building analytics implementation strategies and providing data analysis and insights.