Today’s online businesses are often focussed on static websites and blogs. The people behind these businesses are interested in technology, with an emphasis on list building, affiliate marketing and search engine optimisation. The audience these companies are targeting are sitting at their desks.
All this is fine, you know your how your business runs and what it needs. But, have you looked into the future in any small way? There are elements of your competition that are really switched-on, and they are getting smarter by the day.
The new marketing forefront is through mobile devices. When you look at the numbers the mobile market is compelling. With reference to Marketing Fox (2009) around 1.15 billion mobile devices are sold each year. 15% of these devices are smart phones such as the iPhone.
If you are still not convinced that mobile devices have heavily impacted today’s marketing strategies, were you aware that 92% of all mobile phones sold today have the ability to browse the internet. Take some time to acquaint yourself with mobile marketing and its relevance to SEO. Screens are indeed smaller, but the experience is fast and furious. Pure mobility in the real world is pushing attention spans even lower.
Upgrading your websites and marketing strategies to encompass mobile devices can be done relatively easily, just one of the important steps that should be taken. Freely available software such as ‘Webmaster Tools’ and ‘Page Seed’ can tell you how fast you site pages load and what improvements for mobile to take. Image size reduction is one of the first important considerations. Reduction of excess so-called ‘white space’ in your CSS or Java Script files is a good next move. Placing your images and stylesheets on another URL aids multiple visitor downloads from your site – Amazon’s S3 service is a great resource for this. The cost is minimal and great for site performance. Lastly, server performance can be improved through file compression. Shared hosting often complicates this, so try adding compression commands to your ht.access file. Exactly how to do this depends upon the way your server is configurated, which can get technical and may well require an expert.
With more mobile devices on the internet than PC’s, building out your business’ infrastructure to support this increasing audience is likely to be well worth your time!