7 SEO Experts Reveal: Incredible Tactics They Used to Rank High in 2020

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In this post, we’ve featured 7 SEO experts who actually walk the talk.

You’ll read about how affiliate businesses rank #No 1 for some of the most competitive search terms and generate 500,000+ organic visits each month.

You’ll also read about quick and straightforward tactics people from SEMrush have used to get more organic traffic in 2020.

So, if you think your SEO-team may be stuck in the good-old-days and are not quite up to date with what is happening with SERPs, then this article is a must-read:

We’ve asked all our experts just 1 simple question:

What are the little-known strategies that helped you rank higher in 2019?

So, without further ado, here’s what they said …

Q: What are the little-known strategies that helped you rank higher in 2019?

#1 Gerry White – “Optimise for Entities Not Just Keywords”

SEO & Analytics Consultant. Take It Offline conference organiser and UK Search Awards judge.

Here’s what Gerry says:

“Keyword research is still important, but an understanding of how Google is extracting intent from users’ search queries and matching it to relevant pages will get you much further.

In fact, the critical part that we have been working on in the last few years is increasing the richness of the Schema mark-up.

Schema mark-up allows us to be far more explicit on the function of the page – either informational, transactional or navigational.

In a nutshell, search results are richer today than ever before – if you haven’t begun introducing images, videos and even podcasts into your media, you are losing out to those who do.

I also think that SEO is not a silo industry – understanding and reporting on SEO performance requires well-tagged PPC accounts – you want to understand how your keyword sets are competing and how much cannibalisation is happening in your own brand terms in SERPs

Reporting of SEO should happen closely and cooperatively with a paid team – demonstrating that together you can be stronger. Keyword research can come from the paid teams as well as organic teams.”

Q: What are the little-known strategies that helped you rank higher in 2019?

#2 Nick Loper – “Add Table of Contents with Jump-links to Get Bigger Real Estate on SERPs”

Professional affiliate blogger generating over 150,000 monthly organic visits to his blog SideHustleNation.com.

Here’s what Nick says:

“Internal linking.

It’s easy to link to your old stuff from your new stuff as you write it, but it’s harder to remember to go back and update old posts to link to your new content.

But because I’ve seen some positive results from it, I’ve made it a part of my publishing checklist now to go back through and find a few relevant places to internally link to new content.

Also: adding Tables of Contents. This was an easy win. I just used the free “Easy Table of Contents” plugin and almost instantly my SERPs had the little site links underneath.

I’m not sure if it improved rankings much, but it gives me a little more real estate on SERPs.”

Q: What are the little-known strategies that helped your clients rank higher in 2019?

#3 Sabine Langmann – “Modernise Your Website to Boost Your Rankings”

Freelance SEO Consultant & Speaker Sabine Langmann.

Here’s what Sabine says:

“With all the different SEO ranking factors it can be quite difficult to attribute a win/loss to just one action, especially when you’re facing a major algorithm update. You’ll need a proper testing setup with stable conditions, otherwise, it’s more of a gut feeling.

That being said, here are two cases I’d tie to the classical “ranking win” (although with caution):

  1. Better-looking website provides a better user experience, which can enhance ranking performance. One client who, among other things, covers medical topics had been negatively affected by the first two Medic/E-A-T Updates. They saw a huge recovery in March after relaunching their site with a much cleaner design, better contrasts, and simply a more “serious” look.
  2. Faster sites are user-friendlier and hence are likely to rank better. Another very simple change with one of my SME clients (small-to-medium size enterprise) that helped to increase rankings and traffic was removing unnecessarily heavy image files were substituted with lighter ones, so that the average page load time decreased by about 20%.”

Q: What are the little-known strategies that helped your clients rank higher in 2019?

#4 Ryan Robinson – “Record Your Long-Form Content in a Video and Upload It on YouTube”

Affiliate blogger generating 500,000+ organic visitors a month ryrob.com.

Here’s what Ryan says:

“The best little-known SEO strategy I’ve been implementing with great early effect lately has been recording & uploading YouTube videos to accompany my long-form content—and embedding those videos within my long-form articles.

Not only does it allow readers to consume the content in a different way, but it also tells both YouTube and Google that I’ve created content on the same topic both on my website and for their video platform, which tends to get my YouTube videos significantly more views, and thus clicks back to my blog.

It’s still early in my experiments, but there’s definitely a positive connection between producing long-form written content for your website and including a YouTube video strategy alongside it.”

Q: What are the little-known strategies that helped your clients rank higher in 2019?

#5 Fernando Angulo – “Get More Real Estate on SERPs with Feature Snippets”

Head of Communications SEMrush.

Here’s what Fernando says:

“One of my favourite strategies this year is related to the Featured Snippet Optimisation.

To get these snippets you need to rank your questions, comparisons or preposition at least in the top 5 already.

Once you rank in the top 5, you need to reformat the content you have to a list a table or a paragraph but with no more than 42 words.

That’s it.”

Q: What are the little-known strategies that helped you rank higher in 2019?

#6 Ciara Serrano – “Delete or Merge Thin Content to Boost Your Traffic”

Head of Marketing at affiliate marketing company Webgears Group.

Here’s what Ciara says:

“Make sure all your pages are unique and provide enough value, if not, merge or delete (depending on the numbers) those that don’t.

Once, we decreased the number of pages from 1M to 100K we saw a big uplift in traffic.

Also:

Do in-depth research on the pain points and user questions and needs during the customer journey and make sure you have valuable content for them.”

Q: What are the little-known strategies that helped you rank higher in 2019?

#7 Steven van Vessum – “Shorten the “Migration Dip” with Manually Requesting Indexing”

VP of Community contentkingapp.com.

Here’s what Steven says:

“If Google’s having issues processing changes to your migration, it pays off to manually request indexing of the old URLs through Google Search Console to — literally — push the migration forward and shorten the “migration dip.”

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