Posted in Adwords, Analytics, Content Marketing, Digital Marketing, Google, Online Marketing, PPC, SEO, Social Media by Rodrigo Lasanta

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  1. Google’s New Interface

Google has confirmed that they are developing a new design and look for the search user interface on desktop. Apparently the new design has a boxy-look like a mobile user interface, but despite this Google is still trying this new look, so we will definitely see further changes and developments to SERPs.

Google New Interface

Image by Search Engine Land

  1. Film and TV Show Ratings On Google

Google has said that they are testing ways to allow users to rate films and TV shows through the search results interface.

This would work by showing a film or TV show in the knowledge panel with both “like” and “dislike” buttons. This new feature could bring valuable information for film and TV professionals, due to the amount of data that could be collected by users this way.

A Google spokesperson has explained that they are still experimenting with this and there is nothing to announce yet. Therefore, we still do not know how the data collected through this implementation would be used.

  1. Google learns “emoji”

Google has included some new updates to AdWords, like support for the bulk creation of responsive ads from text ads.

In this way, it is now possible to export existing standard text ads, and also expanded text ads, to a spreadsheet. This is done with the purpose of filling out some missing fields, such as the business name and image links, and consequently make them responsive.

  1. Latest AdWords Editor Updates

Google has included some new updates to AdWords, like support for the bulk creation of responsive ads from text ads.

In this way, it is now possible to export existing standard text ads, and also expanded text ads, to a spreadsheet. This is done with the purpose of filling out some missing fields, such as the business name and image links, and consequently make them responsive.

  1. Campaign-level audience targeting in AdWords

Google has implemented a new feature to AdWords that allows advertisers to add audience lists at campaign level.

This new feature is already available and it will save great time to advertisers; they do not have to add audiences to every ad group in a campaign, and then have to manage audience bid adjustments.

  1. Showcase: New Update on Pinterest’s User Interface

Pinterest has recently announced the implementation of a new feature called Showcase; this will allow visitors to see manually selected visuals that best show the essence of a brand.

This new feature is also customizable by brands for new or seasonal offers. Brands that do not want to use their showcase will not see it on their profile.

Finally, Showcase can only be customized on the web interface, but it can also be viewed within iPhone and Android.

Author: Rodrigo Lasanta

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