Extra insights for the long tail of search

It is well known in SEO that the long tail of search holds significant value from a traffic and conversion viewpoint. The long tail generally converts better because visitors enter the site on terms that are more detailed thus suggesting they are further along in the buying cycle and …

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Filling The Gap

Twitter is great for distributing a buzz. Its ability to spread news like wild fire is one of its acclaimed strengths and millions use twitter everyday for this very reason; to stay in touch with the latest trending topics and buzz stories.

American Clothing company Gap found out through twitter …

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YouTube’s New Enhanced Channel

I once heard someone refer to social media as the ‘blob’; it is everything and everything is it. The meaning of this is obvious and vague at the same time. Everything online that can refer to your company and brand (in the way of user generated content) can be classified …

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Toy Story aims to create ‘Buzz’ on Twitter

Toy Story 3, the new film from animators Pixar, has become the first ‘promoted twitter trend’ on Twitter.

Although promoted tweets have been running since April, Toy Story 3 becomes the first promoted trend in the trending list which …

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Viral Marketing

… is defined generally as a marketing phenomenon which facilitates and encourages people to pass along a marketing message. It is entirely dependent on a high pass along rate from person to person, and if this is achieved, the architects of the marketing message stand likely to benefit from a snowball …

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Feeding content into Social Networks

Feeding content into Social Networks

Following on from Harry’s post on social networking and principles SEOs adhere to, a common feature on a large portion of regularly updated or authoritative websites, are plug-ins and widgits; friends if you like, of creative and share-worthy link bait.

In many ways, these widgets are a …

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The Future of Social Networking and Search?

During the film The Social Network, a film based around the start-up of Facebook, there is a moment of realisation from Mark Zuckerberg that the key to creating a successful network is exclusivity.

Fast forward six years and Facebook has evolved from being a campus contained network to one housing …

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