Eye Tracking Reveals Some Interesting Results for Future SERPs

Search engines are now blending what they consider important results with the established listings on search engine results pages (SERPs). Placing relevant information, often in the form of video, social media or shopping results, between the listings is just the start of what will be a radical change in …

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How Social Media manipulates Search behaviour

There are countless articles on an abundance of blogs and web sites which debate the return on investment in SEO versus investment in Social Media: Which has the greatest impact on lead conversion? Which is the better investment? If the debate is framed to compare and contrast SEO and …

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SEO with China – Think ‘Baidu’

How many of you have ever contemplated what the largest search engines are? In the world I’m sure many of you would say Google, Bing or Yahoo, perhaps even YouTube. More of you still would state that Facebook has become monstrous over the years, its social search function qualifying it …

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Viral Marketing

… is defined generally as a marketing phenomenon which facilitates and encourages people to pass along a marketing message. It is entirely dependent on a high pass along rate from person to person, and if this is achieved, the architects of the marketing message stand likely to benefit from a snowball …

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Long-tail searches

With a large percentage of searches being Long-tail (longer, more specific search phrases), it certainly pays to optimise for this form of a user’s query. After a recent Google update, which SEO commentators and bloggers alike are calling ‘Mayday’, many SEO’s were reporting a destabilisation of the long-tail search …

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