Content Keywords Feature is out of Google Search Console – Digital Marketing Roundup

New Features in Google My Business

Google is continuing its process of adding new features to Google My Business, and in this case, it concerns the new settings for business notification.

Now, the system allows users to configure when and how (i.e. email, mobile or both) they prefer to get notifications, regarding …

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Damaging Content and the Effects on Your Reputation – Digital Marketing Roundup

5 ingredients for the perfect PPC meal

Columnist Fredrick Valleys reports on what characteristics the best performing ads had in common. This all sprouted from a case study to analyse what great performing ETA’s have in common by looking at 700 accounts, 1.2 million ads and over a billion …

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The Discussion Around the Effectiveness of the AMP – Digital Marketing Roundup

Search Ad specializations have expired?

Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.

This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …

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Top 5 Benefits of Accelerated Mobile Pages (AMP)

What is AMP?
Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding language (AMP HTML) to the table which works by restricting code to increase loading speed and reliability. At the …

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2014 PPC News Round Up – The year in paid search

As 2015 has just arrived, let’s take a look back on some of the most important news stories over the past year in paid search:

Adwords Editor 11 Arrives!

In early December, Google announced via their livestream that they would be launching Adwords Editor 11. Google states 11.0 is “the biggest …

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Analytics Event Tracking – 5 Step Guide

In the past I’ve visited many sites and blogs trying to find easy guides to help me manage my PPC accounts. Although I have a technical background, certain tutorials tend to drag on quite a bit and can be filled with waffle.

I have found many tutorials regarding event tracking, …

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Working with CHICKS Charity

The team here at Digivate are delighted to be working together with children’s charity: CHICKS. We wanted to gain some more experience working with charities and we felt that the partnership with CHICKS would work well and be mutually beneficial.

CHICKS provide respite breaks to disadvantaged children across the UK. …

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Capitalising on Seasonal Trends: A PPC guide

With the great British summer coming to an end, there isn’t a better time to discuss the importance of seasonal trends and the impact they have on your PPC campaigns. One of the great benefits of paid search marketing is that it’s highly customisable, allowing you to make changes …

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Paid Search Character Count Tool

Character-Tool

Tired of second guessing character length?

We’ve all been in that position before. You write a great sounding ad and include all the information you want to, with a great sales pitch and encouraging call to action, only then to come to the realisation that you’ve overstepped the boundaries with …

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Brand Keywords. To Bid or Not to Bid

‘Why should I pay to promote my own brand? After all I am already showing at the top of the search results. I don’t need to waste money on a brand PPC campaign”.

As a digital marketer this is a comment one often hears from clients. And it’s a fair …

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