SEO for mobiles

Mobile search is big and getting bigger fast. It already accounts for 10% of all Google’s search traffic and this is on course to rise to 16% by the end of 2011. This rapid growth shows no signs of slowing with some suggesting that mobile search will in fact …

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Strategy after Panda

Google’s Panda Update was launched in the UK on April 13th 2011. It was, as you probably know, designed to further root out low quality websites and subsequently improve ranking results and user satisfaction. Its launch at the time saw roughly 12% of search results affected by the update and …

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The World is your S.E.Oyster – 4 creative tips for international SEO

As the world’s shoppers move online, an exciting global market is forming which is more accessible than ever before. Ten years ago, expanding into a new national market meant huge start-up costs for marketing, research and new offices. This kept foreign markets out the reach of most small and …

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Sitelinks in google

Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search experience faster and more user friendly.

Featuring on Google for a while now, sitelinks have evolved and have slowly …

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Google’s ACE

Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Campaign Experiments) allows you to set up controlled experiments for using two different bids over the exact same period; simple …

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Adwords Search Funnels

Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to more advanced eCommerce value tracking (*cough* Microsoft Adcenter) to the only search engine to provide agencies the ability to manage …

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The Inbox Evolved

Google has recently introduced a new technology to its email service Gmail called “Priority Inbox”, a feature that will inevitably be added by the other major email providers in one form or another, with the natural flow of evolution our email inboxes go through.

As with the addition of the …

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What is Google Places and Why is it Important?

Google Places is an introduction by Google to page one search results. When Google identifies a user as searching for a location-based result, usually triggered by place names such as ‘London’ or ‘New York’ appearing in the search term, Google will include a Maps summary next to the main …

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Google Image Search Ads

As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of the display ad builder inside AdWords. This effectively shows a thumbnail image inside …

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Google Analytics – Advanced Segments

Ok, so I wrote about Google Analytics a few weeks ago 3 months ago, and some companies inability to utilise its functionality, either because they are unaware of the possibilities of the platform or simply are not being able to derive meaningful information from what they are seeing. I …

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