YouTube Launches 6 Second Mobile Ads – Digital Marketing Roundup

YouTube Launches 6 Second Mobile Ads

50% of 18-49-year-olds now watch videos on their phones. So this month, YouTube is launching a new “Bumper ad” feature: 6-second advertisement slots on mobile videos. YouTube parent Google has claimed that these Bumper ads are idea for driving wide reach and frequency, and …

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The Power of Listicles

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Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable.

Buzzfeed doing what they …

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Film and TV Show Ratings on Google – Digital Marketing Roundup

Google’s New Interface

Google has confirmed that they are developing a new design and look for the search user interface on desktop. Apparently the new design has a boxy-look like a mobile user interface, but despite this Google is still trying this new look, so we will definitely see further …

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The Hypnosis of Pokémon Go

The launch of the new Pokémon Go app a couple of months back opened the doors to a digital revolution, completely hypnotising people across the world.

The app built on Niantic’s real-world gaming platform uses real-life locations to encourage users to go out into the world to find and catch …

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SEO Audit: Trump Vs Hillary

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Decision day has arrived, and right now the people of the USA are casting their votes in one of the most prolific election campaigns of all time.
The rivals have pulled out all the stops in the run up to the big day, with Clinton bringing out stars Madonna and …

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Mobile page speed as a Google´s ranking factor – Digital Marketing Roundup

Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

While it may still be in the planning stage, Google has said that the speed of your mobile pages becoming a ranking factor is likely to be months away. When Google updates its …

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Content Keywords Feature is out of Google Search Console – Digital Marketing Roundup

New Features in Google My Business

Google is continuing its process of adding new features to Google My Business, and in this case, it concerns the new settings for business notification.

Now, the system allows users to configure when and how (i.e. email, mobile or both) they prefer to get notifications, regarding …

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Damaging Content and the Effects on Your Reputation – Digital Marketing Roundup

5 ingredients for the perfect PPC meal

Columnist Fredrick Valleys reports on what characteristics the best performing ads had in common. This all sprouted from a case study to analyse what great performing ETA’s have in common by looking at 700 accounts, 1.2 million ads and over a billion …

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Two ad updates that will affect local search marketers – Digital Marketing Roundup

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1. Google makes 2 ad updates that will affect local search marketers

Ads are appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results, as well as changes to Google Maps mean that only ads with local extensions …

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Google’s “Stay In The Loop” Widget – Digital Marketing Roundup

Bing gets into the Olympics spirit

This year we see Bing get into the spirit of the Olympic games with their Bing Predicts Technology tool, which provides users with an ‘events to watch’ schedule. This will provide their audience with regular updates on the games, as well as tabs …

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