Paid Search Marketing, Understanding It

Clients are often in with the mindset that paid search marketing, and search to a degree, works like a tap, turn the valve to let more water through; spend more to get more sales. To an extent this works, but there are implications and by-products of this mentality.

In the spirit …

Keep Reading

Apple VS Google in the mobile advertising market

British mobile users will soon have to align themselves to a tech giant, as both Google and Apple are setting their sights on the lucrative mobile advertising market.

Google boss Eric Schmidt recently announced the company will be following a “mobile-first approach” and prioritising investment in a rapidly growing sector …

Keep Reading