Perhaps at some stage in the past you will have heard the jingle ‘I’m Loving It’ on Television/Radio or seen the instantly recognisable log of a golden arch on a red background? Yes you guessed right, this is the branding for McDonald’s food chain.
Having heard a business’s jingle or seen their logo you may instantly have certain feeling(s) or an emotion towards the brand, you may either love it or you absolutely loathe it!
In today’s society, brand awareness is important, not only so your brand is remembered but also so it reaches out to as many customers as possible!
For an example, let’s take a busy day at work where your colleagues and customers have questions which may include work for you they have sent and your mailbox is getting full! That you have no time to open all these emails therefore you end up fast scanning your inbox and looking for emails which look important or interesting to you. What’s the first thing you do when you look for important or interesting emails? You look at both the ‘From’ and the ‘Subject lines’! Did you know this is a very important element of your email? People reading emails are selective about which emails they choose to open hence if your business has instant recognisable branding the chances are your target audience will open up and read your emails increase.
Did you know Email Marketing can help you create brand awareness? It is relatively low cost compared with other channels of online marketing, an effective way to getting that all important customer awareness, results are almost immediate when compared with offline marketing and your email campaigns results are fully trackable.
Here are a couple of email marketing tips which can help you create brand awareness:
- Add your company name as this differentiates your email from others. I.e. personal email addresses;
- Always be consistent and stay with using the same name so the recipient knows who the email comes from and what they can expect;
- Make your From Line as short and meaningful as possible so the recipient can fast read and identify your brand and knowing who it is from in as short a time as possible.
- Do not use spam words in your Subject Line such as Free/Offer/Sale/Discount otherwise your email might find its way into the junk folder;
- Try to make your subject line short and concise. Get to the point. Certain email clients can only display XX number of letters;
- Create some urgency so people get curious and want to open your email to read
- Definitely don’t over-promise on what you cannot deliver otherwise your audience won’t believe you next time. It is critically important the recipient trusts your brand!