Start-rite Shoes is a market leader in children’s fitted footwear. In recent years, Start-rite has evolved considerably, using 200 years of expertise to manufacture footwear that meets the needs of today’s children.
The Brief
- Collect as many new sign ups as possible within a one month period
- Target the campaign at women with children between the ages of 3-10 and in school
- Include an incentive of ‘Win FREE shoes for a Year’
- Include a section to generate sales
The Results
On completion of the campaign, we collected the required number of sign ups in addition to generating sales with a 400% return on investment.
The new sign ups from this acquisitions campaign have since gone on to make purchases, most becoming loyal customers of Start-rite. They are also regularly kept informed of events and promotions through monthly emails.
