HSS Hire - SEO

The UK’s and Ireland’s leading tool and equipment hire specialists HSS Hire has been serving construction companies, businesses and DIY enthusiasts for generations.

The Brief

HSS Hire chose Digivate for ecommerce and digital marketing solutions. The partnership began in autumn, 2007, as HSS Hire selected Digivate to establish and progress an extensive natural search profile and offsite SEO strategy.

The aim and objective was to expand on the existing search engine visibility on multiple competitive non-brand search terms and thus increase website traffic volume.

Digivate have recently installed HSS Hire onto social media platforms in an attempt to increase and expand on existing brand awareness.

The Results

Since Digivate commenced SEO activity for HSS Hire, the website has experienced a sharp growth in search engine traffic, including a 48% year on year increase in non-brand organic traffic, equating to 102% increase in revenue.

Since servicing for HSS Hire began, Digivate have established a strong and dominant ranking profile across a wide range of tools and equipment, consistently ranking 1st in Google for popular keywords including ‘tool hire’, ‘hire shop’, ‘floor sander hire’, ‘generator hire’.