Who we are

Our Senior Management Team

At Digivate, we have bags of client side, board level commercial experience and therefore fully understand the pressures on modern day marketing departments and businesses. Our senior team has real life experience of developing profitable marketing strategies for some of the World's leading brands. We bring this commercial and creative know-how to the table.

Robin Klein - Non-Executive Director

With over 30 years' business experience, Robin has helped build a wide variety of businesses from Aroma Coffee to Zoom. A very early board level advocate of the internet, Robin was the driving force behind the UK's first secure online transaction, when Chairman of The Innovations Group. Robin is behind the phenomenally successful Agent Provacateur and Love Film brands. He is currently Chairman of the accelerator group London TAG an investment and advisory company for early stage Web 2.0 businesses.

Mark Dugdale - Chairman and Non-Executive Director

Mark has been a direct response marketer for over 25 years, the last 18 at executive director level. After establishing several new businesses for Reader's Digest, and running an international collectables operation, Mark discovered multi-media as Managing Director of CD Direct and subsequently as Group Marketing Director of Innovations. Since 2002, Mark has been Chief Executive of Flying Brands, the horticulture to publishing home shopping plc, having been Managing Director of Dial (subsequently Arcadia) Home Shopping for four years, developing multi-channel businesses and solutions for the Arcadia Group. He is a history graduate of Magdalen College, Oxford and is currently Chairman of The Catalogue Exchange.

Will Gotley - Managing Director

Will, a co-founder of Digivate, has spent the majority of his career in Publishing and Direct Marketing businesses. Brands he has worked for include Marketing Week, Precision Marketing, Linguaphone, Innovations, Debenhams and the Arcadia Group. Will has been a keen advocate of online direct marketing since the early days of the Internet and, as IT Director for the Innovations Group, was responsible for the highly successful Innovations e-commerce web site which took the UK's first secure online consumer transaction. Will was named one the UK's top 100 internet pioneers in October 2004 by E-consultancy.com. Will has an MA in Engineering from Oxford University.

Mark Bodoano - Online Marketing Director

A co-founder of Digivate, Mark has a rare commodity more than 10 years of ecommerce and online marketing experience. Combined with this Mark has a deep understanding of direct marketing, retail, mail order and CRM gleaned from his experience at Innovations and the Arcadia Group. Mark's role at Digivate spans the provision of online marketing services, however his key specialism's include paid search marketing (PPC) and email marketing. Mark has a BSc in Computer Information Systems, a Diploma in Direct Marketing and is a Google AdWords professional.

Matt Roberts - Strategy and Planning Director

Matt's career started in Direct marketing agencies like WWAV & Rapier, with his passion for combining creativity and accountability meaning the transition to digital was only a matter of time.

Matt has now spent 10 years developing his understanding of all technology, design, copywriting, social networking and online marketing, and helped many of the UK's most successful online brands maximise their full potential.

Zaheed Haque - CTO

Zaheed is one of the most talented technical members of Digivate and is the driving force behind the innovative DigiCommerce 2.0. He has experience with some of the world's most high profile brands including Ericsson.

Crucially he has pioneered new ways for consumers to search online that will revolutionise the consumer experience.

Matt Stone - Business Development Director

Joined the agency world after a successful career in senior marketing and sales roles with world class brands such as Bentley, Lexus, Manchester United and Toyota. The strand running throughout his career is an entrepreneurial desire to create profitable brands by achieving the best possible ROI. At Toyota, Matt was instrumental in the appointment of Saatchi & Saatchi and the now famous 'Car in Front is a Toyota' strapline. He went on to add sales management to his armoury, winning the accolade of top performing Sales Director in his first year. Matt pioneered the launch of Bentley online and later launched the first ever digital football channel - Manchester United TV. Matt is an active member of the Institute of Directors, The Marketing Society and The Institute of Direct Marketing.

Case Studies:

  • Elvi
  • Debt Free Direct
  • MoveMe
  • Van Heusen
  • Zopa
  • HSS
  • Zubka
  • Sofa Workshop
  • The Pier
  • Barratts & Shelly's
  • Austin Reed
  • Wonga
  • My Deco

Elvi

Digivate created Elvi's first transactional site in 2007, ready for the Christmas season. Supported with SEO, PPC, and Affiliate marketing, Digivate have exceeded online targets and looking to exploit other online opportunities to develop sales further in 2008. There's an exciting year ahead for Elvi in 2008.

Debt Free Direct

Debt Free Direct is the clear market leader in the UK for IVA's (Individual Voluntary Arrangements). Digivate have written, designed, optimised and established nearly 100,000 high quality external links to this site to help them dominate the search arena in this hugely competitive market sector.

MoveMe

This multi award-winning site is constantly pushing the boundaries of 2.0 technology and user experience. Digivate are the developers of this award winning AJAX platform and are also responsible for all of their online marketing.

Van Heusen

One of the world's biggest shirt brands went live with this site in 2007 and have seen consistently good sales performance.

Zopa

Zopa are Europe's largest social lending website where you can both lend and borrow from people as opposed to banks and get great interest rates. Digivate have written and help create the site architecture in addition to creating a program of external link building designed to establish them in natural search rankings in 2008.

HSS

HSS are the UK's largest tool hire brand, and have over 400 stores and 000's of individual products to hire. Digivate created the technology to help customers find and reserve what the need for collection in any one of their stores. Although the site is over two years old it is still performing brilliantly. Type in 'tool hire' into Google.

Zubka

Zubka is a global jobs and recruitment site where individuals earn amazing amounts for referring their friends or colleagues for jobs. Digivate has been appointed to execute online marketing campaigns in 2008 that drive traffic and ROI.

Sofa Workshop

A client for nearly 6 years, Sofa Workshop has a site that performs in all areas, especially natural search - type in 'sofas' or 'sofa'!

The Pier

The Pier is one of the high streets leading furniture and interiors brands. Digivate are going to be pushing through ROI improvements and growing market share for The Pier in 2008.

Barratts & Shelly's

A consistently good site performance, coupled with excellent search rankings have helped these two great high street retailers develop online sales since 2006.

Austin Reed

Digivate were appointed to help Austin Reed market their site and execute an eCRM program to their database of customers and prosects. 2008 is going to be an exciting year for Austin Reed.

Wonga

A new brand to the short term loan business with an amazing AJAX platform supporting this unique business. Digivate are responsible for a wide range of marketing and site build activities that range from site development, copywriting, strategic consultancy and link development.

mydeco

mydeco is one of the most exciting and long awaited Web 2.0 launches of 2008. It is backed by the famous entrepreneur Brent Hoberman, who originally founded lastminute.com. Digivate has consulted in a number of key development areas for the business and we look forward to further developing the site and brand.