Posted in Social Media by Tom Channell

Unless you’ve been living under a Donkey-Kong sized rock for the last couple of weeks, you’ll know that after six long years, Sony’s PlayStation 4 was unveiled to be released this year.

When looking through the Sony presentation plus subsequent reviews & articles, one of the main elements of the next-generation console was the focus on social gaming. You’ll now have the ability to show the world what you’ve accomplished via YouTube, Twitter and Facebook. Sony have also partnered with the world’s fastest growing streaming platform Ustream which will allow players to stream and record game time.

We’re told that you’ll be able to share up to 15 minutes of gameplay on various social media and also let others play a part of a game that you’re stuck on. All of this can be done straight from your controller with the ‘share’ button.

Anyone with a mild interest in digital will know the huge impact that social media has had on marketing and wider society, but have Sony relied too heavily on social’s power in the production of the PS4? Does the average consumer really want to share his or her gaming achievements to all their friends enough for these features to be worthwhile? In the last six years of console gaming, very rarely have I done something so fantastic that I felt the need to share it with the world (taking Crystal Palace to the Champions league on FIFA 11 aside).

Some have suggested that the reason for this social media approach is to appeal to investors, who will see the potential revenue streams from cross channel promotions. This may well be the case, we will no doubt see how partnerships are created between social media and gaming giants in the near future.

We’ve had a look at some social network stats to see how important social media has become to gaming. 



Some of the most interesting stats here are that 67% of social gamers also play video games and that the FIFA 13 YouTube channel has a whopping 100,000,000 views, so maybe there is scope for social console gaming after all.

There’s no doubt that some of the figures are high, but high enough to make a gamer go out and buy a £400+ (we assume) console so he can share his achievements? You guys will be the judge of that!

Keep an eye out on our Facebook page where we’ll have more information on this subject.

About Tom Channell

Social Media Manager

View all posts by Tom Channell

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