Many impressions but no conversions or good conversion rate but few impressions? Here’s how to classify your PPC Ad Groups to help your decision making process when optimising a campaign. coque iphone en ligne soldes coque iphone Simply take into consideration two metrics: the number of monthly impressions and the Conversion Rate.
Think about what you consider a high number of impressions and a good conversion rate to be and define three ranges for both metrics. coque iphone 2019 coque iphone 6 There are no general rules, coque iphone it really depends on your industry and your targeted market. coque iphone pas cher While 1,000 monthly impressions may not be much for a retailer selling books nationwide, coque iphone 2019 this would likely be a huge volume for a plumber targeting his local town.
Tip: When defining ranges for impressions and conversion rate, coque iphone 2019 coque iphone 7 just focus on non-brand ad groups. coque iphone 7 coque iphone soldes If you are bidding on your own brand terms, coque iphone soldes coque iphone 6 you can expect a much higher conversion rate from these terms, coque iphone so don’t define ranges with data from brand ad groups.
Create a two axis chart,