Posted in PPC by Rocco Alessandro Noviello

Many impressions but no conversions or good conversion rate but few impressions? Here’s how to classify your PPC Ad Groups to help your decision making process when optimising a campaign. coque iphone en ligne soldes coque iphone Simply take into consideration two metrics: the number of monthly impressions and the Conversion Rate.

Step 1

Think about what you consider a high number of impressions and a good conversion rate to be and define three ranges for both metrics. coque iphone 2019 coque iphone 6 There are no general rules, coque iphone it really depends on your industry and your targeted market. coque iphone pas cher While 1,000 monthly impressions may not be much for a retailer selling books nationwide, coque iphone 2019 this would likely be a huge volume for a plumber targeting his local town.

Tip: When defining ranges for impressions and conversion rate, coque iphone 2019 coque iphone 7 just focus on non-brand ad groups. coque iphone 7 coque iphone soldes If you are bidding on your own brand terms, coque iphone soldes coque iphone 6 you can expect a much higher conversion rate from these terms, coque iphone so don’t define ranges with data from brand ad groups.

Step 2

Create a two axis chart,

About Rocco Alessandro Noviello

Paid Search Account Manager

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