SEO Blogs for Beginners – The Essentials

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SEO can be incredibly overwhelming to those new to it, with practices constantly being updated, and conflicting opinions coming from every corner of the globe. Beginners may find that even when they finally understand a certain element of SEO, it can suddenly become old news, and they have to …

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2014 PPC News Round Up – The year in paid search

As 2015 has just arrived, let’s take a look back on some of the most important news stories over the past year in paid search:

Adwords Editor 11 Arrives!

In early December, Google announced via their livestream that they would be launching Adwords Editor 11. Google states 11.0 is “the biggest …

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10 Productivity Tools that Power Our Agency

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It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficient, we use a tonne of different tools and apps that we’ve become pretty dependent …

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Top 10 Most Creative PPC Campaigns of All Time!

PPC doesn’t have to be boring!
 

In the data driven world of paid search it’s easy to forget how to be creative. A fun, innovative and well executed PPC campaign can work wonders for your business. I’ve researched and compiled 10 of the most creative paid search campaigns of all …

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SEO News Round-Up: February 2015

Where did February go? Well, wherever it went, it went there fast. Another month of SEO news has come and gone and we’ve rounded up the best stories from the past 28 days and put them in one great post for your viewing pleasure. Enjoy!

 
Algorithm Updates
It was the second …

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Mobile Friendly Sites Rank Higher from April 21

April 21 Google Mobile Penalty

From April 21st Google will effectively penalise websites that are not mobile friendly.

By expanding their use of mobile-friendliness as a ranking signal their new algorithm will favour mobile-friendly sites at the expense of unfriendly ones – so mobile-unfriendly sites can expect to lose organic search rankings and traffic via …

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20 Link Building Opportunities for a New Website

Launching a new website in 2015? Congratulations! Although launching a new site can be a slightly stressful experience, it can also be tremendously exciting. There are few better feelings in business or life than going from nothing to something overnight. In effect, this is exactly what happens when you …

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10 Steps to Google Penalty Recovery (infographic)

10 Steps to Google Unnatural Link Penalty Recovery

“Google penalty… Manual action… Unnatural links.”
(Oh, gosh! What do we do now? How long will it take to recover?)
It’s a horrible feeling. For a business owner, manager or marketing professional, having your website get hit by a Google penalty can be one of the most terrifying experiences of your career.

It …

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Google’s New Manual Action Penalty for Thin Content

Google thin content manual action

Google has started specifically penalising websites for “having thin content with little or no added value”.

Penalties are issued in the form of a manual spam action with an email alert and a notice in Google Webmaster Tools – just like penalties for bad links.

The notice in Google Webmaster Tools and …

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An Idiot’s Guide to Social Media: Pinterest for Beginners

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So you read our last two posts and decided you just couldn’t get enough eh? Well welcome back to our social media series; we’re bringing you quick idiot’s guides to social media sites to get you started on you social media marketing journey. This week, it’s every foodies’ favourite:
Pinterest …

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