Two ad updates that will affect local search marketers – Digital Marketing Roundup

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1. Google makes 2 ad updates that will affect local search marketers

Ads are appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results, as well as changes to Google Maps mean that only ads with local extensions …

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Pinterest Advertising – How to Make it Work for You

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challenging time for marketers and advertisers.

After the initial excitement, the Digivate team sat back and thought to ourselves ‘How do I …

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Google’s “Stay In The Loop” Widget – Digital Marketing Roundup

Bing gets into the Olympics spirit

This year we see Bing get into the spirit of the Olympic games with their Bing Predicts Technology tool, which provides users with an ‘events to watch’ schedule. This will provide their audience with regular updates on the games, as well as tabs …

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6 Social Media Podcasts You Should Be Listening To

Image via Patrick Breitenbach (CC Licence)

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount of time for reading up on the …

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How to Stop Ghost Spam in Google Analytics

ghost spam GA

If you’ve been wandering around your Google Analytics of late, you may have noticed an unusual spike in your overview; most readily seen in your bounce rate and traffic statistics having risen sharply.
What is Ghost Spam?
The recent deluge of Ghost Spam sites may be new to some of you, …

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The Discussion Around the Effectiveness of the AMP – Digital Marketing Roundup

Search Ad specializations have expired?

Several agencies with Google Partner status received an email saying that they had lost their Search Ads specialization, and they would have to retake their exams.

This is due to a bug and according to Gianpaolo Lorusso, an Italy-based digital marketer, it was a global bug …

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Google rolls out Expanded Text Ads for all devices – Digital Marketing Roundup

Official: Google to roll out Expanded Text Ads for all devices

 Search Engine Land reports that the 25-35-35 character text ad format will be expanded this year.  With the removal of ads from the right-side, Google now has the flexibility to allow for more characters in an ad.  The new …

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The Pros and Cons of Using Twitter for Customer Service

As tech giant Apple launches its own support handle, we ask if it’s now obligatory for businesses to use Twitter for customer service, and discuss the pros and cons.

From dating to takeaways, millennials demand instant gratification, so using a social networking site to make …

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Top 5 Benefits of Accelerated Mobile Pages (AMP)

What is AMP?
Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding language (AMP HTML) to the table which works by restricting code to increase loading speed and reliability. At the …

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16 SEO Skills for Career Success [infographic]

16 SEO Skills for Career Success

Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… yet again… SEO is perhaps the most fascinating digital discipline of all.

But little has been written about the skills …

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